Beat the Sports Books: An Insider's Guide to Betting the NFL - Book Review,
by Dan Gordon

Book Description The legendary Bob Martin, manager of Las Vegas's first casino sports book, said that the number of bettors who win betting pro football is so small that "it is virtually the same as if noone won. "Yet the financial rewards for a long-term winner can be enormous. This book uncovers for the first time the trade secrets of one of the few who have consistently won. In more than 20 years as a professional sports bettor, Dan Gordon has never had a losing season betting pro football. Gordon exposes the truth about the media, sports touts, and bookmaker pitfalls that lie in wait for the beginning bettor from his insider's perspective as a professional oddsmaker, newspaper columnist, and sports media consultant.He provides a step-by-step guide to odds, point-spreads, and public betting patterns that create opportunities for the professional bettor. He explains how to make your own lines using power ratings, motivational edges, and statistical indicators, and how to manage money and emotions for survival and maximum profits over the long haul. Football betting has become a $1 billion a year business in the legal sports books of Nevada alone. With the rapid expansion of Internet and offshore legal sports books, the interest in winning sports betting is going through unprecedented growth. According to USA Today over half of the American adult population had a financial stake of some sort in the outcome of last year's Super Bowl. Dan Gordon teaches everything a sports fan needs to know to become a winning pro football bettor.
From the Publisher Dan Gordon has a winning record as a professional sports bettor for over two decades. His sports betting columns have appeared in the New York Daily News, San Francisco Examiner, Boston Herald, Los Angeles Herald Examiner, College and Pro Football Newsweekly, and other magazines and newspapers. From 1984 to 1991 he served as handicapping consultant to Pete Axthelm of NBC, ESPN, and Inside Sports magazine, and more recently as an oddsmaking consultant for sports books worldwide.
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