Strategic Total Quality Management: Corporate Performance and Product Quality FROM THE PUBLISHER
Strategic Total Quality Management is a new way of looking at quality. It views quality from corporate performance and product quality. Corporate performance is measured by the response of the firm to the emerging changes in its business environment. These changes are detected by customers and the firm's response may influence their purchasing behavior. Therefore, the competitiveness and the survivability of the firm is threatened if these factors are not adequately considered. Emphasis is shifted away from the product-based definition of quality to a broader view of quality. The book provides research-based analysis and pratical guidance for business professionals, academics, and graduate students.
FROM THE CRITICS
Booknews
Explores the principles of strategic total quality management (STQM), which maintains that quality should be viewed from the overall performance of the firm and should not be based solely on the product. Chapters introduce new dimensions of quality such as environmental safety and social responsibility, discuss leadership and innovation, and integrate Deming's and Juran's philosophies on quality management. A final section details the award process for the Deming Prize and the Malcolm Baldridge National Quality Award. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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