Strategy of a Megamerger: An Insider's Account of the Baxter Travenol-American Hospital Supply Combination - Book Review,
by Thomas G. Cody

Review . . . those interested in understanding large-scale organizational change in general and M/As in particular will find this book compelling reading.Personnel Psychology
Book Description This unique book tells the story in human as well as management and economic terms of what happened in the Baxter Travenol-American Hospital Supply merger-one of the major corporate mergers of the late 1980s. The author explores the definition of a strategic merger and presents practical data on the requirements to make a strategic merger successful. Specifically, Cody analyzes whether the new Baxter is more successful and more valuable than its two predecessor companies would have been on their own, what actions were taken or failed to be taken to contribute to that end, and what megamergers entail for executives, industry, and public policymakers.
About the Author THOMAS G. CODY is now retired from Baxter where he was Vice President for Human Resources and actively participated in its merger with American Hospital Supply. He is a partner in the Washington, D.C. office of Jannotta Bray & Associates, Inc., serves on Boards of Directors, and is currently at work on another book.
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