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Newsletter Sourcebook

AUTHOR: Mark Beach, Elaine Floyd
ISBN: 0898798698
SHORT DESCRIPTION: Learn how to create a newsletter that grabs attention and invites the reader in. Compare your newsletter to more than 100 successful publications, and see firsthand how to choose formats, type, and graphics, and how to use the Web to make your...

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Editorial Review

Newsletter Sourcebook
- Book Review, by Mark Beach, Elaine Floyd

From Book News, Inc.
Practical, yet imaginative advice on designing and producing newsletters, along with numerous examples, presented by an experienced pro. Annotation copyright Book News, Inc. Portland, Or.

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Book Review

Newsletter Sourcebook
- Book Reviews, by Mark Beach, Elaine Floyd

Newsletter SourceBook

FROM THE PUBLISHER

Find dozens of tips and tricks to help you make visuals and captions count, boost the impact of text - on screen and on paper, emphasize the essentials, use color successfully, create dynamic images, invite (and receive) reader response, and cut costs with intelligent mailing. Go to the Web to boost the impact of your print newsletter to locate information and images, promote your publication, solicit subscribers on-line, provide constant updates - even, after the newsletter goes to press; and provide graphics that readers can download for their own use. Explore nontraditional newsletter applications: the Web, fax, postcards, and e-mail.

FROM THE CRITICS

Booknews

Practical, yet imaginative advice on designing and producing newsletters, along with numerous examples, presented by an experienced pro. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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