Thinkertoys (A Handbook of Business Creativity)

IDEAS! In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? THINKERTOYS makes it easier, with over 30 meticulously outlined techniques, and hundreds of hints, tricks, tips and tales to turn anyone into a startingly creative thinker. THINKERTOYS provides concrete, powerful idea-generating tools which have been tested andproven at some of America's top companies. THINKERTOYS will teach you to generate ideas for new businesses, new products and product extensions, new markets, and new sales techniques. it outlines practical techniques which can be used by individuals, or in meetings and brainstorming sessions - including cutting-edge information on left brain/right brain thought and overcoming metal blocks to creativity. Michael Michalko is a full-time creativity consultant whose clinets rante from Fortune 500 companies to individual executives, small business-people, and entrepreneurs. He has also been involved with facilitating government think tanks, and the startup of a number of new businesses.


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