All the Right Moves: A Guide to Crafting Breakthrough Strategy

Continental Magazine, January 2000
"This inspiring and well-researched manual spells out the process of creating a successful business strategy and defining a new position when the old one begins to fade."


CIO, January 15, 2000
"All the Right Moves lives up to its title by carefully walking readers through the fundamental choices that are crucial to creating successful business strategies."


Book Description
Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? Any company engaged in strategy making must raise these questions, identify possible answers, and then choose what to do and what not to do. The objective should be to come up with ideas that differentiate the firm from its competitors-and thus stake out a unique strategic position. In All the Right Moves, a highly practical handbook on the fundamentals of strategy, Markides helps managers zero in on the critical choices that lie at the heart of all innovative strategies.More important, Markides argues that even the best of strategies have a limited life. It is not enough to develop a unique strategic position or to improve the existing one. Companies must continually create and colonize new strategic positions, a difficult if not impossible task for many established firms. Markides explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game.All the Right Moves reveals how creative thinking leads to strategic innovation-the "breakthroughs" that separate winning strategists from also-rans. Markides approaches strategic thinking as a creative process in which examining an issue from a variety of angles often proves more productive than merely gathering data, and experimenting with new ideas can be more effective than conducting much scientific analysis. He poses key questions for readers to ask as he guides them through a step-by-step framework for developing their strategic thinking skills.In a refreshingly clear and practical approach, All the Right Moves offers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today's-and tomorrow's-breakthrough business strategies.


Book Info
Reveals how creative thinking leads to strategic innovation. Approaches strategic thinking as a creative process. Discusses how examining issues from a variety of angles often proves more productive than simply gathering data. DLC: Strategic planning.


About the Author
Constantinos C. Markides is a Professor at the London Business School.


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Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills. Annotation c. Book News, Inc., Portland, OR (booknews.com)


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