Unlocking The Value Of Your Business : How to increase it, measure it and negotiate an actual sale price - in easy, step-by-step terms. - Book Review,
by Thomas W. Horn

INC. Magazine "It can be very helpful to look at your business as a potential purchaser would. It can show you where the real sources of value are and where the real potential to improve is. For our money, the best primer is Thomas Horn's manual."
SUCCESS! Magazine "Suggested reading on the ins and outs of buying and selling a business."
NATIONAL PUBLIC ACCOUNTANT "Takes the confusion out of finding the dollar value of a business. This new publication takes the established methods used by experts and breaks them down into easy-to-understand, well-defined steps. Designed for both the professional and the non-expert."
MANAGEMENT REVIEW "Extremely valuable when talking to bankers and investors or when handling a potential acquirer."
THE MIDWEST BOOK REVIEW "Horn's guide should be in the library of every small businessman - and quite a few larger organizations!
REAL ESTATE FINANCE TODAY "A useful, amusingly written, yet technically complete guide. Offers the non-expert a way to obtain profession results efficiently."
PERSONAL INVESTOR Magazine "Horn's book is extremely well-organized and easy to understand. Readers can skip to whichever techniques best fit their needs."
OBER INCOME LETTER "The easy-to-read explanations can be used by anyone to save themselves thousands of dollars in appraisal fees."
Book Description Our new book will show you how to... Maximize the market value of your company. Calculate that value easily at any point in time. Negotiate the best possible price when the company is sold. And don't worry - you don't need an MBA to understand this book. Everything is spelled out in plain language and easy-to-follow steps. Plus, there's a special glossary that explains each financial concept in very simple terms. The book also includes practical advice on... - Buying-out partners, or selling-back your own shares. - How to finance the acquisition of a business. - Negotiating the acquisition contract. - How to present your company to potential buyers. You'll gain insight into the factors that account for business value, enabling you to manage in ways that will deliberately increase your company's value over time.
From the Publisher This book is an updated and revised version of our very popular "Business Valuation Manual". It is the most user-friendly book available on this subject, designed for busy people who want professional results. If you've looked at other books on this subject, you've probably found them hard to follow. Our book is never over-simplified, yet it tells you exactly what to do at every step with very clear instructions. It wins praise not only from accountants and professional valuators, but also from business owners without any formal training in accounting or finance.
About the Author The author is an attorney specialized in arranging mergers and acquisitions, from small-businesses to large manufacturing companies.
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