Trademark: Legal Care for Your Business & Product Name (Trademark)
- Book Review,
by Stephen Elias
Amazon.com
Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.
Library Journal
Excellent step-by-step instructions for registering a mark, written in plain English with clear examples.
Houston Chronicle
Get tips to help you choose and protect a name, logo and other unique items that identify your company.
San Francisco Examiner
Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark?
Book Description
Trademarks -- the names and symbols that identify your business, brand and products in the marketplace --are important assets that you need to choose carefully, then vigilantly protect. With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to: *choose distinctive marks that competitors can't copy *search for other marks that might conflict with your own *register your name or other mark with the U.S. Patent & Trademark Office (USPTO) *protect your marks from use by others and maintain their legal strength *understand and resolve trademark disputes outside the courtroom *apply trademark law to domain names and web pages Thoroughly revised and updated, the latest edition of Trademark provides all new information regarding the latest domain names, changes to the USPTO's electronic trademark programs, new electronic forms for various marks, new information on the Federal Dilution Act -- and much more. It also includes a new glossary of trademark terms. Includes all necessary forms and step-by-step instructions to register a mark with the USPTO.
Download Description
Trademarks, the names and symbols that identify your business, brand and products in the marketplace, are important assets that you need to choose carefully and vigilantly protect-especially in cyberspace. Online competitors around the world can profit from your good name, unless you act now and protect your brand equity. With Trademark, the comprehensive Nolo handbook used by small business owners, lawyers, artists and Netheads, you get the most up-to-date information you need to defend your creations. Learn how to: choose distinctive marks that competitors can't copy search for other marks that might conflict with your own register your name or other mark with the U.S. Patent & Trademark Office protect your marks from use by others and maintain their legal strength understand and resolve trademark disputes outside the courtroom apply trademark law to domain names and web pages Thoroughly revised and updated, Trademark now includes a chapter on how the Web is affecting both trademark law and decisions on choosing a trademark. The book also provides step-by-step instructions for using the Patent and Trademark Office's free Internet database to perform trademark searches, and information on the PTO's new online trademark application filing utility, eTEAS. Includes all necessary forms and step-by-step instructions to register a trademark or service mark with the U.S. Patent & Trademark Office.
About the Author
Stephen R. Elias is an attorney and associate publisher at Nolo.com. He is the author of many Nolo titles, including: How to File for Chapter 7 Bankruptcy, Trademark: Legal Care For Your Business and Product Name, Legal Research: How to Find and Understand the Law, and Nolo's Pocket Guide to Family Law. Steve has been interviewed by most major media including The New York Times, The Wall Street Journal, Newsweek, Good Morning America, 20/20,Money Magazine and more. He received his law degree from Hastings College of Law and practiced law in California, New York and Vermont before joining Nolo in 1980. In recent years much of Steve's time at Nolo has been devoted to the fields of self-help legal software and online legal information. He is one of the original authors/designers of Nolo's bestselling WillMaker program, as well as the software version of Nolo's Patent It Yourself.
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