Forecasting Company Profits

This book provides an integrated explanation of the theories that underlie the forecasting process, from the industry through market share to the proverbial 'bottom line', but with a healthy regard for the limitations facing the outsider - not the least of which are lack of information and shortage of time. It lays emphasis on the patterns of industrial and corporate behaviour and the forecaster's ability to recognise and anticipate these patterns. The book is directed at all those who need to forecast the profits of a company other than their own, including investors, investment advisors, merchant bankers and financial journalists. It should also be of relevance to those preparing budgets or involved in industrial forecasting and should help finance directors understand how analysts forecast their companies' profits.


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