Type in Use: Effective Typography for Electronic Publishing

FROM THE PUBLISHER

Type in Use is the guide to understanding and designing a publication's essential typographic elements. Organized by type application - text, headlines, subheads, breakouts, captions, and five more categories - Type in Use provides invaluable information to designers and editors who use desktop publishing equipment, as well as those who create type layouts by traditional methods. Using clear, easy-to-follow examples, each chapter describes and illustrates the principles of designing with a particular typographic element, then shows how the pros do it with carefully selected examples from a wide variety of current publications. Type in Use focuses on the standard type categories used in magazines, newsletters, and in-house documents. The ideas discussed, however, can be applied to all print media. It explains:. Why developing a logical hierarchy of type is the single most important tool for communicating;. How to choose and mix typefaces;. How to relate display type elements to unify a publication;. How to create unique grids to enhance a publication's personality;. How to use white space and color;. How to use the examples as idea starters to more easily solve everyday design situations. Basing his approach on more than a decade of teaching, designing, and lecturing, Alex White has dissected publication typography into its most logical components. With over 575 illustrations and two-color throughout, this book will guide the reader to make informed type and design decisions. Type in Use is a learning tool that will be an indispensable daily reference book.

FROM THE CRITICS

Library Journal

Bringhurst brings a formidable range of interests and knowledge to bear on his discussion of what typography was, is, and should be. Weaving mathematics, philosophy, and poetry through his work, he lays down surprisingly clear and thoughtful guidelines for practicing the typographic arts. At a time when anyone with a thousand dollars' worth of computer hardware and a word processing program fancies himself or herself a designer, Bringhurst gives voice to the complexity and lineage of the printed page with unconcealed passion: ``Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness.'' White takes a more contemporary approach while also attempting to lay down guidelines for typographic practitioners. Organized by such categories as text, headlines, and subheads, his work is an easy-to-use reference for a particular design problem or idea. The strength of this book lies in carefully chosen examples from real publications that both provide ideas and illustrate concepts from the text. The result is a useful book that deserves a place on designers' shelves and in larger collections with an interest in graphic design. Bringhurst has created a work that deserves to become a classic in the field and belongs in any collection with an interest in the graphic arts. See also Lewis Blackwell's 20th Century Type , reviewed above.--Ed.-- Mark Wood house, Elmira Coll. Lib., N.Y.

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