Graphic Design Solutions (Graphic Comm (Non-Software))

Book Description
This in-depth step-by-step approach covers everything, from the basics of type and layout to diverse applications such as logos and packaging, builds a complete overview of what the reader needs to know to successfully execute design projects. Valuable skills such as how to critique and assess designs are taught, and a wealth of samples of master and contemporary designers make this an excellent reference. The exercises and projects offered have been tested in classrooms over the years and yield excellent protfolio pieces. Tips from designers and art directors' comments about artists' work give the reader a valuable perspective on professional applications of design.


Book Info
(Thomson Learning) Outlines step-by-step procedures readers can apply to solve design or advertising problems. Includes projects and exercises throughout. Contains more than 275 full-color illustrations. Provides web design, web logos, annual reports, branding, and portfolio projects. Previous edition: c1996. Softcover. DLC: Commercial art.


About the Author
Robin Landa is currently a professor of Fine Arts and Chair of the Fine Arts Department at Kean College of New Jersey in Union. Prior to that she was the Coordinator of the Visual Communications B.F.A. degree program which included areas of specialization in graphic design advertising design illustration and media. The author of several books Ms. Landa has lectured extensively throughout the United States on various art related issues and topics.


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This comprehensive, in-depth, step-by-step approach to graphic design offers a valuable perspective through instruction, excellent sample designs, tips, project execution, and critiquing to prepare the reader for professional success. Drawing from her own extensive experience in the classroom, Robin Landa breaks away from the pack by adding four important components to the traditional body of innformation found in graphic design texts: a review of the basic formal elements and principles of two-dimensional design, visual and creative thinking strategies, lots of creative excercises and practical projects, and methods for assessing learning. Written in a positive and user-friendly way, the reader feels relaxed and ready to learn and create. Renowned author and designer Philip Meggs comments on Landa's style and substance in a special foreword.


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