The Musician's Handbook: A Practical Guide to Understanding the Music Business
- Book Review,
by Bobby Borg
Book Description
FINALLY, a book written BY A MUSICIAN FOR MUSICIANS--from an author who has actually been in the trenches himself—from rehearsal studios to label signings, from recording studios to concert stages. Get the STRAIGHT FACTS about the music industry--NOT THE FAIRY TALES. In The Musician’s Handbook, veteran musician Bobby Borg reveals over 35 inspirational and proactive strategies for pursuing a successful career in the music industry. Other chapters of this indispensable primer provide comprehensive coverage of the four types of business relationships, the five key people a musician needs to succeed and the four major sources of music revenue. Rare and candid interviews with top industry professionals such as Fred Croshal (GM of Maverick Records), Neil Gillis (VP of A&R and Advertising at Warner/Chappell Music), Chris Arnstein (personal manager, international tour manager and booking agent) and Henry Rollins (punk-rock legend of Black Flag and Rollins Band) make the Musician’s Handbook one of THE MOST HONEST AND RESOURCEFUL BOOKS EVER WRITTEN ABOUT THE MUSIC BUSINESS TO DATE! If you're even thinking about pursuing a career in music, or wondering why it hasn't turned out as expected, The Musician's Handbook is a Necessity! *Loaded with invaluable information and contacts that can mean the difference between succeeding and failing in the music industry *Essential reading for musicians, songwriters, publicists, managers, and anyone else interested in making a successful career in the music business *Filled with entertaining anecdotes and side bars allowing you to flip through its pages and read interesting stories and facts *A Concise, easy-to-read introduction to the business of music that arms musicians with What they WANT and NEED about the music business so that they can get back to doing what they like best--CREATING MUSIC!
From the Author
NOTE: The Musician's Handbook investigates the realities of the music business behind the glamorous fantasy world often portrayed in the media. It is designed to help you to understand the ins and outs of the music industry. At times it will seem harsh. But the more aware you are of the potential obstacles in your path, the better prepared you will be to overcome them. Whether you're out on the road, or just getting ready to cut your first record, it pays to be armed with as much ammunition as possible. Perhaps these quotes from Sun Tzu's The Art of War, an ancient Chinese strategy adapted by leading business professionals today, will illustrate this point: "Know yourself and know your enemy and you will fight a hundred battles without disaster." "Know the ground, know the weather; your victory will then be total."
From the Inside Flap
Though the Musician’s Handbook focuses on information that will increase your chances for success in the business, it’s important for musicians to understand that their passion for music is already their success. They've found something that gives them true meaning; and that's something that many people don't find till late in life or sometimes not all. Make sure to hold on to this emotion. Don't let your love for music be contingent upon getting a deal, being wealthy, or selling millions of records. That’s only the icing on the cake. Always remember that you choose music for your life because you loved it first and foremost. This way, you'll be happy whether you're performing before 30 people in a coffee house, or 30,000 in a stadium. With musical talent, business preparation, and a realistic attitude you can have an extremely rewarding career in music, both creatively and financially. I trust you'll find The Musician's Handbook a valuable tool in helping you achieve your professional goals. Let’s get to it!
About the Author
Bobby Borg, a graduate of the Berklee College of Music, has over 25 years of experience as a drummer in the music business. He has performed extensively throughout the United States, Europe, and Japan with a variety of artists, including the multi-platinum group Warrant, Beggars Thieves, and his own band, Left for Dead. He is a columnist for Music Biz magazine, and a regular contributor to Singer, Music Connection magazines, and a host of online sites such as Score Music, Getsigned, and Broadjam. A regular guest speaker at music industry events, Bobby's scheduled appearances include California Lawyers For The Arts, The DIY Organization, and South By Southwest. A screener for the independent A&R company, Taxi, Bobby serves as an artist and Indie-label consultant and also teaches a new class [Fall Quarter] at the UCLA Music Business extension program called "Reality 101: The Musician's Crash Course To Understanding The Music Business." The author of six instructional method books for musicians, he lives in Beverly Hills, CA.
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