Lights, Camera, Campaign!: Media, Politics, and Political Advertising

Book Description
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media-the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives-and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.


Buy from Amazon     Compare Prices

Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads—mostly in the US but also in Canada—to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them to make or break a campaign. Annotation ©2004 Book News, Inc., Portland, OR


Buy from Barnes & Noble     Compare Prices