Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants
- Book Review,
by C. J. Hayden, C.J. Hayden
Amazon.com
Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text.
Orange County Register Santa Ana, CA, April 12, 1999
Many professionals and consultants have no idea how to market... This book spells out a 28-day marketing program for them.
Accounting Today, April 25, 1999
...helps readers discover what is missing from their current marketing... activities and how to choose the best course of action.
Business to Business, May 1999
...provides readers with the inspiration and instruction necessary to attract new clients... a complete marketing and sales system...
Bookwatch, June 1999
...a brilliant and effective 28-day marketing program... readers can inject into their marketing efforts... and dramatically increase their client base...
Stern's Management Review, Feb. 20, 2001
...a step-by-step action plan for getting clients...a true cookbook approach that helps structure thinking and action.
Book Description
GET CLIENTS NOW! A 28-Day Marketing Program for Professionals and Consultants And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business. Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, straightforward tips, and specific techniques, readers will: ** overcome "analysis paralysis" and determine exactly what they need to do first -- and every step of the way ** make their voices heard and their services stand out in a crowd (critical in an era when the average consumer is barraged with approximately 2,700 marketing messages a day) ** create customized, affordable, reusable, and realistic marketing plans. C. J. HAYDEN (San Francisco, CA) is a Certified Professional & Personal Coach, seminar leader, and popular speaker. She is the principal of Wings Business Coaching, a firm that teaches people in business to make more money with less effort.
Card catalog description
In a world where the average consumer is bombarded with more than 4,000 marketing messages each day, how can you make your voice heard above the din? How can you make your service stand out from the crowd? How can you reach the marketing-weary public and attract new clients? Get Clients Now! shows you how. This inspirational and motivational book features a 28-day marketing program that shows you how to locate, land, and keep new clients in greater numbers than you've ever dreamed possible.
About the Author
C.J. Hayden, MCC, is a business coach who teaches people in business to make more money with less effort. Her company, Wings Business Coaching, specializes in working with business owners, CEO's, self-employed professionals, and people in marketing and sales. C.J. is a former corporate productivity consultant with over 20 years experience in business management. She has been training since 1978, and coaching since 1992. C.J. is the author of Get Clients Now! (AMACOM, 1999) and The One-Person Marketing Plan Workbook. She has taught Marketing for John F. Kennedy University, Mills College, Alumnae Resources, SCORE, and the U.S. Small Business Administration. As one of the leaders in the emerging profession of coaching, C.J. was a founding director of the worldwide Professional & Personal Coaches Association (now part of the International Coach Federation). She also founded and served as editor of Being in Action: The Journal of Professional & Personal Coaching. C.J. is a Master Certified Coach and teaches coaching skills to individuals for The Coaches Training Institute, and to corporate clients such as Marriott, Wells Fargo, and BP Amoco. A popular speaker and seminar leader, C.J. has presented hundreds of programs on fearless self- promotion, entrepreneurial success, and Co-Active Coaching™ to corporate clients, professional associations and small businesses. Her articles have been published nationally in Winning Strategies and SalesDoctors magazines, and in numerous California publications, including the California Job Journal, Enterprising Women, and the Marina Times. She authors an advice column, "Small Business Coach," for Bay Area BusinessWoman, and contributes regularly to AltaVistaCareers.com, eFront.com and KOIT.com. C.J. has been featured in the magazines Working Woman, Beauty, Home Office Computing, and Costco Connection and in two books: The NAFE Guide to Starting Your Own Business, and The Eleven Commandments of Wildly Successful Women. She has been profiled in the San Francisco Examiner, Oakland Tribune, San Francisco Business magazine, KCBS Radio, KGO TV's "Marketplace"and Bay TV's "All Consuming." C.J. appears regularly on syndicated radio programs such as "In Pursuit of Success" and "Small Business Focus.
Buy from Amazon
Compare Prices
|
|
Home
