Essentials of Finance and Accounting for NonFinancial Managers FROM THE PUBLISHER
"The Essentials of Finance and Accounting for Nonfinancial Managers provides answers for all general managers who need to gain an understanding of how financials are developed, what each commonly used term means, and why Generally Accepted Accounting Principles (GAAP) are so important to the company and to the accounting department. Filled with many practice examples, the book explains the vital concepts behind: the Balance Sheet, including assets, liabilities, and stockholders' equity; the Income Statement, including revenues, expenses, and profit; the Statement of Cash Flows, describing operations, financing, and investments; the Annual Report, and more." The book covers every concept necessary to improve the manager's understanding of the company's financials, including how to analyze financial statements, using ratios to analyze the performance of profit centers, and the development and analysis of cost information. It goes on to explain return on investment, using discounted cash flow techniques, debt and equity financing, using break-even analysis for increased profitability, and analyzing supply chain and outsourcing opportunities.
FROM THE CRITICS
Booknews
Keeping math to a minimum, this guide for managers in sales, marketing, operations, and human resources explains how to understand and use financial information and provides an overview and detailed breakdown of key financial statements. The guide shows how to analyze and apply financial data to measure a company's performance and make sound strategic and operational decisions. Generally Accepted Accounting Principles are also covered. Exercises and a 30-page glossary are included. Fields is a consultant on financial issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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