Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances

Book Description
How does one accurately measure an alliance? With all the factors involved -- productivity, decision making, team performance, the number of new customers, and damage control -- getting a precise measurement can be a complex and daunting task. Knowing which measurement to use, and at what stage of the alliance life cycle, is critical. Measuring the Value of Partnering gives readers a system for measuring a relationship's contribution at every stage of the alliance, from creation to implementation to termination. This essential book features case studies drawn from interviews with key players at companies like IBM, Hewlett-Packard, Starbucks, Staples, and Hyundai. Weaving these and other real-life examples together, Author Larraine Segil helps readers develop the appropriate metrics and then shows how and when to use them accurately and intelligently to achieve the greatest impact. Timely and practical, Measuring the Value of Partnering provides the tools for making any alliance is work to maximum organizational advantage.


Book Info
Text reveals the inside secrets behind successful corporate alliances. Case studies based on the author's experience at exceptional organizations provide a system for measuring each partnership at every step of the alliance life cycle. Includes index. DLC: Strategic alliances (Business)--Evaluation.


About the Author
Larraine D. Segil is a Partner at Vantage Partners, a consulting firm with expertise in building corporate relationship management capabilities. She has written numerous books on alliances and business relationships including "Intelligent Business Alliances," "Fast Alliances.com: Power your E-Business," "Dynamic Leader, Adaptive Organization: Ten Essential Traits for Managers," and "Partnering - The New Face of Leadership."


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About the Author:Larraine Segil (Los Angeles, CA) is the cofounder of The Lared Group, an international management consulting firm specializing in business relationships. She has written and edited numerous books on the subject, including Intelligent Business Alliances and


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