Seven Steps to a Successful Business Plan FROM THE PUBLISHER
As the saying goes, "People donÕt plan to fail—they fail to plan." In business, this failing is fatal—because planning is essential to the well-being and success of any company. SEVEN STEPS TO A SUCCESSFUL BUSINESS PLAN cuts past the traditional planning problems, and provides readers with a documented method of building a simplified business plan that works!
The book helps managers find a sensible starting point, understand the value of an integrated planning model, and finally write a logical business plan. Four features make it all work:
1. A Seven-Step Planning Process—How you plan to integrate planning down to the lowest level.
2. Your Management Story—Defining what the company is "about," and asking yourself if it makes a good "story."
3. The Concept of backPlanning—Where do you want to be, and how do you work backward from there?
4. The 5-Page Business Plan—How can you create a concise, functional, and user-friendly plan—in just 5 pages?
Author Biography: Al Coke (Smithfield, VA) is a recognized authority on organization behavior, assessment, and change management.
SYNOPSIS
This work shows how to create a five-page business plan. Emphasis is on real-world business planning instead of theory, connecting day-to- day requirements to strategic goals, and synchronizing individual, departmental, and organizational efforts in support of realistic objectives. The book identifies and explains individual components of a business plan, with information on contingency planning and disaster preparation. Executives will learn how to create an account of the company and its goals, and how to convert strategic goals into short- term operational activities. Coke teaches business planning for the Canadian Management Center of the American Management Association. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Home
