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Media Selling: Broadcast, Cable, Print and Interactive

AUTHOR: Charles Warner
ISBN: 0813804175
SHORT DESCRIPTION: This recrafted edition of Broadcast and Cable Selling is an indispensable tool for learning, training, and mastering sales methods for electronic media, addressing significant industry changes and serving as the primary resource for information on...

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Book Review

Media Selling: Broadcast, Cable, Print and Interactive
- Book Reviews, by Charles Warner

Media Selling: Broadcast, Cable, Print and Interactive

SYNOPSIS

This textbook for students and professionals describes sales techniques for the electronic media. The third edition features expanded information on newspaper, magazine, Interactive, Yellow Pages, and outdoor/billboard media selling. Previous editions of the text were published under the title Broadcast and Cable Selling. Annotation ©2004 Book News, Inc., Portland, OR

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