Graphic Design: A History (Discoveries Series) FROM THE PUBLISHER
Graphic Design: A History examines the birth, development, and evolution of graphic art from its beginnings in late-nineteenth-century continental Europe as simple packaging design and poster art, to its use as a tool of expression by successive art movements and revolutions in design up to the late 1980s and early 1990s. This compelling history gives an absorbing account of how graphic design came to be. With roots in the decorative arts movements of late-nineteenth-century and early twentieth-century Britain and continental Europe, furthere by progress in printing technology, the graphic arts immediately answered industry's call to communicate to the masses in an increasingly crowded and competitive marketplace. Tracing what began as artisan experimentation in typefaces and book design (late nineteenth century) to increasingly sophisticated strategies in brand identity, repetition, and conceptual advertising (1900s to 1980s), Alain Weill demonstrates how graphic art historically integrated the exploding demands of commerce with the ever-shifting tides of artistic avant-gardes and political change.
SYNOPSIS
Featuring a wealth of color illustrations, this slim volume examines the development of commercial art from its beginnings in late 19th- century Europe to the present day. Weill demonstrates how graphic art historically integrated the demands of commerce with political and artistic trends. Weil is the former director of the Mus�e de la Publicit� in Paris. The volume is an English translation of the French edition published by Gallimard in 2003. Annotation ©2004 Book News, Inc., Portland, OR
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