Stay Tuned: A History of American Broadcasting, Third Edition

SYNOPSIS

Sterling (George Washington U.) and Kittros, who works in the private sector, track technical innovations; trends in advertising, programming, the audience, and regulation; and other developments that have turned broadcasting into an "entirely new ball game" since the 1999 edition. Numerous boxed features and illustrations trace broadcast history from early telegraph and telephone offices through roof-top satellite dishes and currently popular TV shows. Appended are a chronology of American broadcasting, a glossary, and historical statistics on electronic media. The original copyright is 1978. Suitable for formal and informal students of US mass media.