Planning, Implementing, and Evaluating Health Promotion Programs : A Primer (4th Edition)

From Book News, Inc.
This book is written for students in a first professional course in health promotion program development, and is designed to help them develop the skills necessary to carry out program development regardless of setting. Covering both theoretical and practical information, the text employs a step-by-step format to reinforce concepts and practices related to planning, implementing, and evaluating program development. Learning features include chapter objectives, key terms, summaries, review questions, and activities, including Web activities. This third edition contains new information on standards and competencies in the field, and expanded material on interventions. McKenzie is affiliated with Ball State University.Copyright © 2004 Book News, Inc., Portland, OR


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