From Kitchen to Market: Selling Your Gourmet Good Speciality

ANNOTATION

Learn the secrets of successfully launching a gourmet food product in the $30 billion specialty food marketplace. From Kitchen To Market delivers proven strategies for successful packaging, pricing, positioning, and promotion. You'll get "inside" industry tips to maximize product exposure and profits.

FROM THE PUBLISHER

Specialty and Gourmet Foods generate retail revenues approaching $30 billion per year. Want a slice of the pie? Here's everything you need. From checklists, illustrations, guidelines for action, and flowcharts to all the key resources, names, and numbers, Stephen Hall has left no stone unturned to share with you the insiders' secrets to building your successful niche in the specialty foods industry.

FROM THE CRITICS

Library Journal

How many of us have toyed with the idea of selling our favorite family recipes? The growing number of specialty food products on the market strongly suggests that people are doing more than just toying with the idea. Hall, a food industry consultant, has created a thorough guide to food marketing that is sure to help food entrepreneurs at all levels, from the rank beginner to the most experienced. Hall clearly points out possible pitfalls and concerns as he takes the reader step by step through the entire marketing process, offering guidelines on market research, packaging, pricing, and advertising. Interesting vignettes on actual successes and failures allow a realistic view of possible scenarios. The appendixes, which make up a good portion of the book and list trade shows, journals, associations, sample forms, and so forth, are a terrific quick resource that significantly enhance this already strong and well-written guide. Strongly recommended for public and academic libraries.-- Margaret B. Bartlett, Rochester Inst. of Technology, N.Y.

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