Selling Online : How to Become a Sucessfull E-Commerce Merchant

FROM OUR EDITORS

Is online retail dead? Not at all! Yes, hundreds of Internet companies failed in the peak of dot.com mania, taking millions of investment dollars with them. And these casualties cast a dark cloud over the Internet industry, leading many people to conclude that online retailing was a big bust. But tell that to America Online, whose members spent an astounding $4.6 billion online during the 2000 holiday season! Tell that to the countless other online retailers, many of them small and medium sized businesses, who have discovered online success. The truth is, online retailers fail because of poorly executed business plans, not because online retailing doesn't work.

International e-commerce experts Rick Broadhead and Jim Carroll help you get it right the first time—or help you do it right the next time around. They provide hundreds of tips to help established as well as start-up retailers successfully sell online—and avoid some of disastrous blunders made by other online retailers. This in-depth guide includes comprehensive coverage of the following topics: The most important features to look for in an online storefront solution Advice on getting a merchant account and Internet payment gateway Tips and techniques to maximize online security and minimize credit card fraud Innovative online marketing strategies Methods for generating customer loyalty and repeat sales This book also includes over 100 tips and critical success factors contributed from an expert panel of 20 online businesses in the United States.

Whether your organization is large or small, Selling Online is a perfect resource for any employee or entrepreneur interested in building a successful, profitable, and sustainable online retail business.

Since teaming up in 1994, internationally recognized e-commerce analysts Jim Carroll, FCA, and Rick Broadhead, MBA, have played a key role in educating consumers about the Internet, business, and new technology. They have co-authored an astonishing 29 books, many of them bestsellers, and some of which featured partnerships with prominent Internet and technology firms, including Sprint, IBM, VISA, and Excite.

FROM THE PUBLISHER

Internet experts Jim Carroll and Rick Broadhead take readers step-by-step through the process of setting up an online store, marketing goods and services, and building a loyal customer base. Their detailed roadmap closes the gap between the hype and the reality of Internet profits. ￯﾿ﾽSelling Online is an excellent first step for those thinking of opening their own online store.￯﾿ﾽ —John Wetmore, President and CEO, IBM Canada Ltd. ￯﾿ﾽhttp://www.editeur.org/onix/1.2/onix-international.dtd￯﾿ﾽ> 01 Dearborn Trade Publishing

SYNOPSIS

Internet experts Jim Carroll and Rick Broadhead take readers step-by-step through the process of setting up an online store, marketing goods and services, and building a loyal customer base. Their detailed roadmap closes the gap between the hype and the reality of Internet profits.

FROM THE CRITICS

Ralph F. Wilson - Canadian version reviewed by Dr. Ralph F. Wilson, E-Commerce Consultant Web Commerce Today

If you're a small business just in the planning stages of setting up an online store, here's the book I'd recommend. Carroll and Broadhead begin with sober advice for the would-be merchant. They see overinflated expectations as a chief problem, and guide the reader through 18 questions that help assess their possibilities for success—and failure.

WHAT PEOPLE ARE SAYING