Real Estate Prospecting: Strategies for Farming Your Markets

FROM THE PUBLISHER

Today more than ever before, prospecting is crucual to your success selling real estate. Real estate brokers, managers and trainers have learned that business will not get better until the agents do. And agents know that the old, relaxed, reactive game plan no longer works—the new breed of agent embraces change. With all of the changes occurring in the real estate industry, only adaptors survive. Waiting for business no longer works; penetrating your markets breaks records.

This completely revised and updated edition of Real Estate Prospecting provides strategies that will give you the edge you need to survive in the highly competitive business of real estate sales. Joyce Caughman offers systemized farming plans for individual agents as well as managers—plans that managers can use to train new agents or that newcomers to farming can pick up and put into practice without further instruction.

This all new edition of Real Estate Prospecting offers a step-by-step action plan to help you:— simplify your life with today's technology

* create a personal marketing program—sell yourself and your agency to the community

* plan your work and work your plan

* generate responses with proven direct mail pieces and newsletters and

* use your contacts to build rapport and inspire trust