Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value

FROM THE PUBLISHER

In the Wake of Continuing Corporate Scandals there have been few, if any, CEOs that have stepped forward as models of "doing things right" -- except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial spokesperson for responsible leadership -- in business, the media, and academia. In Authentic Leadership Bill George makes the case that we need new leaders, not just new laws, to bring us out of the current corporate crisis. He persuasively demonstrates that authentic leaders of mission-driven companies will create far greater shareholder value than financially oriented companies. During George's twelve-year leadership at Medtronic, the company's market capitalization soared from $1.1 billion to $60 billion, averaging 35 percent per year. George candidly recounts many of the toughest challenges he encountered -- from ethical dilemmas and battles with the FDA to his own development as a leader. He shows how to develop the five essential dimensions of authentic leaders -- purpose, values, heart, relationships, and self-discipline. Authentic Leadership offers inspiring lessons to all who want to lead with heart and with compassion for those they serve. Bill George helps readers answer vital questions such as: What should I do when my personal values conflict with company business values? How do I make tradeoffs between the needs of my customers, my employees, and my company's shareholders? Do I really want to devote my talents to business? Authentic Leadership provides a tested guide for character-based leaders and all those who have a stake in the integrity and success of our corporations.

FROM THE CRITICS

Publishers Weekly

George, a former Medtronic CEO, sets the tone early in his book: "Somewhere along the way we lost sight of the imperative of selecting leaders that create healthy corporations for the long term." It would be wonderful if George then provided readers hungry for change with a blueprint for how this could happen; alas, such is not the case. George's thesis-too many CEOs think only in the short term and of the stock price, eventually losing a company's focus in the hurtling pursuit of Wall Street validation-is not a bad one.. His proposal: a call for "authentic leadership," that is, finding a leader who doesn't try to emulate the greats, because such copycatting will never result in authenticity or honest leadership. It all gets a bit fuzzy at times, and George (who BusinessWeek recognized as a top-25 manager in 1998) relies far too much on his experience at Medtronic, a medical technology producer. Although George's company seems a good example of what he's talking about (he once made headlines by boldly declaring "Shareholders come third," after customers and employees), there's not a rigorous enough attempt here to make that example universally applicable. Though superbly moral and inspiring, this volume is not as helpful as it could be. (Aug.) Forecast: With appearances on Meet the Press and Talk of the Nation, George has a recognizable name in the media, and scheduled interviews on NPR and the Charlie Rose Show will only help with book sales. Copyright 2003 Reed Business Information.

Soundview Executive Book Summaries

A Better Way to Create Lasting Value
According to former Medtronic CEO Bill George, when leaders are dedicated stewards and lead in an authentic manner, they build long-lasting organizations that do great good for people and make a giant difference in the world. To help leaders move past the greed that has seduced many others into sacrificing the future of their organizations and the people they lead, George has written a guide that describes a better plan for leading companies. In Authentic Leadership, he offers a way to lead that builds enduring organizations and benefits everyone who has a stake in a company, including customers, employees, and shareholders. He writes that his goal is to show leaders that embracing authentic leadership can reward them with the satisfaction of making a difference in the lives of customers, providing opportunities for employees, and generating superior long-term returns for shareholders.

George begins his book with a special thanks to Enron and Arthur Andersen. He explains that the depth of their misconduct shocked the world and awakened us all to the reality that business was headed toward self-destruction. Although regulators and lawmakers have crafted a few new laws to close loopholes, George writes that integrity, stewardship and sound governance are deeper issues that must be addressed by leaders themselves.

Building Enduring Organizations
His prescription for better leadership is authentic leaders of the highest integrity who are committed to building enduring organizations, who have the courage to build their companies to meet the needs of all their stakeholders, and who recognize the importance of their service to society. Authentic Leadership offers a fresh approach to business leaders that has been "refined in the crucible of real-world experience," while presenting the lessons George learned while dealing with tough issues throughout his career as a successful leader.

In the first part of his book, George describes authentic leaders and how they develop. He writes that they genuinely desire to serve others through their leadership and are more interested in empowering the people they lead to make a difference than they are in power, money or prestige for themselves. They are as guided by passion and compassion as they are by their logical minds.

To develop authenticity, George writes that each leader must develop his or her own leadership style that is consistent with his or her personality and character. The authenticity of the leader is more important than the style with which the leader leads. Authenticity means accepting one's faults as well as using one's strengths. George writes that authentic leaders demonstrate these five qualities: Authentic leaders understand their purpose. They practice solid values. They lead with heart. They establish connected relationships. They demonstrate self-discipline.

In the second part of Authentic Leadership, George reveals the ways authentic leaders build authentic companies. He writes that an authentic company is guided by a mission and vision, and practices a consistent set of values while empowering its employees to serve customers with innovative products and superior service. Being disciplined enough to produce results for all stakeholders is also a crucial part of an authentic company.

The Homology Process
George writes that another ingredient in the recipe for creating an authentic company is homology. This is the process by which the leader and the organization interact and grow from interacting with each other. Through interactions with the company, the leader becomes more effective in his or her role. As a result, the organization responds to his or her leadership.

Authentic Leadership also describes how authentic companies compete more effectively in the market and how authentic leaders look beyond the bottom line when pursuing a mission, living by one's values, and satisfying stakeholders. George writes that authentic companies that want to succeed for many decades to come must have a sound system of governance and build in leadership succession for several generations. Authentic leaders must also play a role in the greater society by tackling public policy issues and addressing challenging societal problems.