Fundraising for Social Change, 4th Edition, Revised and Expanded FROM THE PUBLISHER
Fundraising for Social Change is one of the most widely used books on fundraising in the United States. Fundraising practitioners rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fourth edition takes Fundraising for Social Change to new levels of usefulness, with added chapters on the relationship of the Development Director and Executive Director, using the Internet, and making a career of social change fundraising. There are also expanded chapters on the topics that have made this book a classic: asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns for small groups, and much, much more.
FROM THE CRITICS
Booknews
This guide for fundraising practitioners and students presents strategies for grassroots organizations (those with budgets of less than $1 million) to establish, maintain, and expand a successful community-based fundraising program. Fundraising consultant Klein describes, for example, fundraising by telephone, planned giving, door-to-door canvassing, and developing a budget. The fourth edition includes new chapters on the relationship of the Development Director and Executive Director, using the Internet, and making a career of social change fundraising. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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