From Booklist
Whether solicitors or donors, those involved in philanthropy will benefit from this analytical advisory. The authors have studied the causes that motivate women to contribute and the reasons major fund-raising organizations have not considered women as major contributors in the past. The development of a gender-sensitive program can benefit both sides by educating female donors, teaching volunteers how to reach women with money, and training female volunteers how to pursue major gifts from men and women. The how-to's are supplemented by profiles of significant, successful organizations and philanthropists, including a look at the work of Tracy Gary, founder of Resourceful Women, an educational and funding agency that helps women with business start-up, investments, and management of inherited wealth. Denise Perry Donavin
Review
"Reinventing Fundraising is new, exciting, and fun to read. These two remarkable authors discuss and convey a great amount of information about a phenomenal part of American history—women's philanthropy and their volunteer spirit. This book is a must for volunteers, trustees, trust officers, attorneys, financial planners, and all professional fundraisers." (Brad Holmes, vice president for philanthropy, St. Luke's Medical Center, Milwaukee, Wisconsin)
``As one of the `new Older Women' so succinctly described in Reinventing Fundraising, I was intrigued with their realistic and positive assessment of my generation and our philanthropy quotient. These skilled fundraising professionals give us not only a textbook for their own colleagues, but also a gospel for us volunteer donors who aspire to maximize women's philanthropy and joy of giving. (Elizabeth S. Upjohn)
Book Description
Practical and incisive, Reinventing Fundraising rejects the notion that women make unenlightened philanthropists. Shaw and Taylor draw from interviews, focus groups, and discussion with more than 150 women philanthropists and scores of development professionals to identify model programs that focus on women's giving. Besides showing the rich history of American women's philanthropy, the authors outline new program models that organizations can tailor to their own female constituents.
From the Inside Flap
The once exclusively "old boys" network of professional fundraising has come to include a larger and larger proportion of women—women who are becoming more prominent both as fundraisers and as donors. In this book, nationally known fundraising experts Sondra C. Shaw and Martha A. Taylor reveal the reasons why women have not been taken seriously as philanthropists, identify model programs focusing on women's giving that have already been developed, and outline new program models that organizations can tailor to their own female constituents. Drawing from their interviews, focus groups, and discussions with more than 150 women philanthropists and scores of development professionals, Shaw and Taylor reject the notion that women give less to charity because they are unenlightened philanthropists. They show instead the rich history of American women's philanthropy, zero in on contemporary women's motivations for giving, and so reveal a new approach to fundraising. The practical advice offered in Reinventing Fundraising will show fundraisers—both volunteer and professional, new and experienced, as well as consultants and other nonprofit staff members how to: Develop a gender-sensitive fundraising program by using an innovative eight-step process. Better communicate with women, drawing on the rich resources of corporate advertising strategies. Understand how and why women give and identify their characteristics as donors. Recognize and overcome the barriers to women's giving such as a sense of financial insecurity and an undeveloped sense of identity. Improve their communications with women. Develop and implement a multiyear comprehensive program to attract more women as leaders and major donors.
From the Back Cover
Reveals the reasons why women have not been taken seriously as philanthropists, identifies model programs focusing on women's giving that have already been developed, and outlines new program models that organizations can tailor to their own female constituents. The practical advice will show fundraisers—both volunteer and professional, new and experienced, as well as consultants and other nonprofit staff members how to develop a gender-sensitive fundraising program by using an innovative eight step process.
About the Author
SONDRA C. SHAW is assistant vice president for external affairs at Western Michigan University. MARTHA A. TAYLOR is vice president of the University of Wisconsin Foundation and founder of its Council on Women's Giving of the Bascom Hill Society, the first such program at a large coeducational institution. Sondra C. Shaw and Martha A. Taylor are cofounders and co-directors of the National Network on Women as Philanthropists.
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