The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors
- Book Review,
by Russ Alan Alan Prince
Review
"The Seven Faces of Philanthropy is an information-packed text that will help practitioners and students of philanthropy to understand the different needs, different wants and different response mechanisms of their gift markets. An essential guide to market behavior patterns." (Henry A. Rosso, author of Achieving Excellence in Fund Raising)
Book Description
Available for the first time in paperback, Seven Faces of Philanthropy introduces to you the Seven Faces approach--a powerful tool that enables development professionals to maximize their effectiveness when approaching major donors for gifts. The authors identify and profile seven types of major donors and offer you detailed strategies on how to approach them. Both novice and expert fundraisers will find this framework a valuable supplement to existing strategies and techniques.
From the Publisher
"Prince and File provide the keys to unlock the planned giving market. They show us how to target prospective donors with laser precision and how to cultivate them based on a new understanding of donor motives, needs, and expectations." — Peter M. Weisbaum, Esq., vice president, advanced business and estate planning, National Life Insurance Company "Not only provides a thorough analysis of the many factors that influence funders, but also valuable insights into how one develops strategic approaches toward building long-term relationships with significant funders." — William H. Meadows III, director, Centennial Campaign, Sierra Club "Expands the reader's knowledge of why people give and how they can be approached and enfolded into an ongoing donor constituency. This book is a vital addition to the concepts and practice of major gift fund raising." — Joseph R. Mixer, Ph.D., author of Principles of Professional Fundraising "An information-packed text that will help practitioners to understand the different needs, different wants, and different response mechanisms of their gift markets. An essential guide to market behavior patterns." — Henry A. Rosso, CFRE (Ret.) author of Achieving Excellence in Fund Raising "Fund raisers, legal advisors, and financial advisors must communicate value in terms most appropriate to the individual philanthropic personality. . . . required reading because it enables the reader to meet that challenge." — F. Lewis Carlisle, manager, philanthropic services, Kidder, Peabody & Co., Inc.
From the Inside Flap
In a major breakthrough for the field of fundraising, Russ Alan Prince and Karen Maru File provide development professionals with the Seven Faces approach—a powerful tool to enable them to maximize their effectiveness when approaching major donors for gifts. Using this framework, the authors identify and profile seven types of major donors and offer detailed strategies on how to approach them. The seven types—the Communitarian, the Devout, the Investor, the Socialite, the Altruist, the Repayer, and the Dynast—emerged from a detailed, comprehensive study of wealthy donors. The authors explain why each type requires a different strategy when approached for gifts, and show how fundraising professionals can identify and understand the motivations of each type of donor and so build successful and sustaining relationships with major donors. The authors then show how to act on this knowledge, providing a coherent, step-by-step system to implement the Seven Faces framework. Through numerous detailed examples, they illustrate how to: attract prospective donors motivate the donor to support a cause position the giving strategy, and ultimately empower the philanthropist.The Seven Faces of Philanthropy approach can be used in the context of capital campaigns, major gift solicitations, and planned giving programs. Both novice and expert fundraisers will find this framework to be a valuable supplement to their existing strategies and techniques.
From the Back Cover
In a major breakthrough for the field of fundraising, Russ Alan Prince and Karen Maru File provide development professionals with the Seven Faces approach—a powerful tool to enable them to maximize their effectiveness when approaching major donors for gifts. Using this framework, the authors identify and profile seven types of major donors and offer detailed strategies on how to approach them.
About the Author
RUSS ALAN PRINCE is president of Prince & Associates and one of the country's foremost experts on charitable giving. He is a pioneer in the study of the philanthropic motivations and behaviors of the affluent worldwide. He writes frequently for The Chronicle of Philanthropy and Trusts and Estates, and has authored numerous books on affluence and investing. KAREN MARU FILE is an associate professor of marketing in the Graduate School of Business at the University of Connecticut. Her principal areas of research are marketing for nonprofits, services marketing, and professional services marketing.
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