Field Guide to the Yettie: America's Young, Entreprenurial Technocrats

FROM THE PUBLISHER

Gone is the yuppie, that late Eighties stooge. In his place, Sam Sifton introduces a new business-cultural stereotype for the 21st century: the yettie. Yetties are young. They are entrepreneurial. They are technocrats. From content-providing mouse jockeys to power-mad cyberlord CEOs, A Field Guide to the Yettie is the ultimate manual for recognizing over twenty different subspecies of yettie, explaining their natural habitats, behavior patterns, political beliefs, buying habits, and hidden desires. Designed with both aspiring Internet billionaires and their baffled friends (and relatives) in mind, A Field Guide to the Yettie provides a detailed, mischievous, and much-needed key to this mysterious new universe of dot-com geeks.

Sam Sifton worked as a writer and editor at the weekly New York Press before becoming a founding editor at Talk magazine, where he writes about social trends.

FROM THE CRITICS

New York Observer

...hilarious...contains, among other things, the ultimate acronym directory. This could be very useful to you as you hunt down your prey.

Salon

laugh-out-loud funny...nastily delicious.

Talk Magazine

A Field Guide to the Yettie provides a detailed, mischievous, and much-needed key to this mysterious new universe of dot-com geeks.

Detroit Free Press

Would be a one-joke book about the new tech elite, except it's so dead-on.

Seattle Weekly

Extremely funny.Read all 6 "From The Critics" >

WHAT PEOPLE ARE SAYING

Sure, Sam Sifton's cultural anthopology of this nanosecond's manic zeitgeist is jampacked with satisfying wisecracks, but it's also wickedly intelligent, scrupulously nuanced and...wise. A groen-up satire for adolescent times.  — Kurt Anderson, author of Turn of the Century and co-founder of Inside)