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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

AUTHOR: Jeffrey J. Fox
ISBN: 0786865954

SHORT DESCRIPTION: Filled with smart tips given in the Fox signature style -- counterintuitive, controversial, and practiced -- this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters,...

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         Editorial Review

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
- Book Review,
by Jeffrey J. Fox


From Booklist
This is an afternoon read, pure and simple. And chances are good that once readers accept Fox's hard-hitting yet commonsense approaches, they'll accept his sales process, which applies, by the way, to selling widgets, promoting intangible services, or selling yourself. Every one of the author's 50 two-page to four-page chapters contains just one nugget of information more than the preceding section, enough to keep the momentum and the attention. A sad story about the hazards of drinking coffee (it spilled--and the prospect was then distracted by a second crisis) is followed by a notice not to eat a major meal during a sales lunch, which is promptly followed by "no pen in the shirt pocket" advice. Fox's seemingly disparate hints and tips, in short, comprise a very logical and memorable way of rainmaking, and a short tome that will show anyone the how-tos. Barbara Jacobs
Copyright © American Library Association. All rights reserved


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         Book Review

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
- Book Reviews,
by Jeffrey J. Fox

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

FROM THE PUBLISHER

In today's business culture, sales is one of the most competitive fields. There are more products and services available than ever before. The choices are overwhelming. To succeed in sales, you must be above average. To be a star, you must make it rain. The rainmaker is the sales person everyone else wants to be. The rainmaker brings the art of the deal to new levels. He brings in the most money, gets the best paycheck, commands the most respect. Whatever item or service the rainmaker sells, it is sold effectively and successfully.

Jeffrey Fox can make any salesperson into a rainmaker. This new, hard-hitting collection of sales advice from the author of the best-selling How to Become CEO shows you how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company, in any field. It's a terrific resource for CEOs, as well as anyone who'd like to excel in sales.

SYNOPSIS

A rainmaker is someone who knows how to sell—whatever the product. Jeffrey Fox is a rainmaker who knows sales from the inside out and knows how to talk about it. In his customary sharp, biting, and witty style, Fox pursues the almighty dollar and takes you, the listener, along for the ride. Filled with smart tips, this hard hitting collection of sales advice instructs listeners on how to pursue, woo, and finally, win any customer. Fox offers surprising, daring, and completely practical wisdom that will help listeners rise above the competition in any company in any field. It's what made his last book, How to Become CEO, so hugely successful. This time he applies his controversial style to sales, and sold you will be with this terrific resource for anyone looking to distinguish themselves in sales—be it books, cars, real estate, or anything else.

Fox's rules for becoming a rainmaker include: Show them the money Customers don't care about you Dare to be dumb Never be "in a meeting" The six killer sales questions Park in the back Sell on Friday afternoons


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