Introduction to Digital Publishing

Book Description
To use it well, all of the digital software that has become industry standard ?including PageMaker, QuarkXpress, Illustrator, FreeHand, InDesign, Photoshop, and Acrobat ? require extensive printing knowledge. Even Web designers, since it is impossible to increase the resolution of Web projects, must begin their planning in print. That's why Introduction to Digital Publishing is a 'must' for students and professionals alike! This comprehensive, highly practical orientation to the real, day-to-day aspects of working in printing, Web design, marketing and advertising, and graphic design effectively captures and organizes essential knowledge in a single, easy-to-read volume. The book includes in-depth information about hardware and software requirements, insights into the similarities and differences among technologies, extensive coverage of typography basics, plus astute observations gleaned directly from the author?s knowledge of design principles and printing history. It goes beyond the software-specific manuals to equip new designers with the foundation they need to succeed in the highly competitive print, Web, and multimedia industries.


From the Publisher
Introduction to Digital Publishing is the most comprehensive, most practical introduction to the real day-to-day aspects of working in printing, Web design, marketing and advertising, and graphic design. This is the only book that gives a current view of the radically changed publishing industry, and it is a fully-developed curriculum that has been tested with thousands of students in class and online. Our marketing economy increasingly requires excellence in graphic design, and this can not be produced without the knowledge covered in this book.


From the Author
This the introductory book I have been wanting to write for over five years. The original book, "Printing in a Digital World" (Delmar 1997), did not have enough room to adequately cover typography or basic page payout. Everything was covered more generally. "Introduction to Digital Publishing" is much more focused and has a strong entry to typography: fonts, special characters, typesetting, normal usage, and page layout choices. In addition, this book covers printing and design history in a much more thorough and usable fashion. Mating these advances to file management, paper usage, and Web design chapters makes this book the perfect entry to digital publishing for students who have never worked in the industry. The focus of this book, like all of my books, is practical knowledge that will be used by every designer every day of their career.


About the Author
David Bergsland is the owner of Bergsland Design, a graphic design and Macintosh software consulting firm through which he develops online instruction in digital publishing for his private school, Pneumatika Online School. A successful author who is frequently invited to speak to local and regional professional groups, David is currently Head Instructor of Commercial Printing and a curriculum designer at the Albuquerque Technical Vocational Institute in New Mexico where he has been instrumental in bringing TVI's Commercial Printing program into the "Digital Age".


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This book/CD-ROM package addresses day-to-day aspects of printing, Web design, marketing and advertising, and graphic design in the field of digital publishing. Emphasis is on practical skills covering the requirements of offset lithography, screen printing, electrostatic printing, and inkjet printing, plus the needs of Web site creation. The integration of FreeHand and Illustrator with the rest of the software used by the publishing industry is also stressed. The book assumes computer literacy and a basic knowledge of at least one page layout program. The accompanying CD-ROM contains skills exams, free fonts, trial versions of popular digital applications, and a complete HTML Web site. Bergsland is an instructor and curriculum designer at Albuquerque Technical Vocational Institute. Annotation c. Book News, Inc., Portland, OR (booknews.com)


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