Travel/Hospitality in Cyberspace: E-Comm/E-Marketing 21st Century FROM THE PUBLISHER
E-Commerce and Information Technology in Hospitality and Tourism is an intense examination of the role of the Internet as an emerging force in hospitality and tourism information technology and commerce. Emphasis is placed on providing a thorough understanding of how e-marketing, e-commerce and online information distribution are keys to future industry success. The author discusses Internet sales and marketing in such sectors as travel agencies, airlines, hotels, cruise lines, bed and breakfasts, online travel stores and more. Case studies, examples, learning objectives and a glossary of key terms are designed to prepare the reader for business success.
SYNOPSIS
This textbook introduces the technology that runs the internet and the four basic types of e-commerce business models, then examines internet marketing and information distribution tools and the impact of the internet on the airline, hotel, car rental, cruise, and travel agent industries. Annotation ©2003 Book News, Inc., Portland, OR
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