Graphic Design Solutions FROM THE PUBLISHER
Graphic Design Solutions, 2E, now in full color, demystifies the design process by outlining step-by-step procedures readers can apply with confidence to solve their own design or advertising problems. Projects and exercises featured throughout the book are interactive, allowing readers to experience a design element, principle or application. Exercises included are a work out - an informal nudge that fosters a willingness to experiment. Projects develop hand as well as critical and visual thinking skills. New projects include web design, web logos, annual reports, branding and new portfolio projects. This edition also features new samples of works by master and contemporary designers and offers guidance on how to objectively assess and critique designs.
SYNOPSIS
Graphic Design Solutions, 2E demystifies the design process by outlining a step-by-step procedure readers can apply with confidence to solve their own design or advertising problems. The author's extraordinarily detailed discussion of typography and 2-dimensional design - reinforced with opportunities to execute diverse applications such logos, packaging and web design - offers a unique springboard for critical thinking and visualization skills development. In addition to an all-new chapter on wed-design, plus a thought-provoking look at advertising which is detailed enough to serve as a "book within a book," this edition also features: full-Color samples of works by master and contemporary designers, guidance on how to objectively assess and critique designs, a list of criteria by which readers can judge their own work and establish basic objectives when designing and launching a successful job search.
FROM THE CRITICS
Booknews
Demystifies the design process by outlining step-by-step procedures for solving design and advertising problems. Projects and exercises are interactive, allowing readers to experience design elements, principles, and applications. Projects develop technical skills as well as critical and visual thinking. This edition features projects in web design, web logos, annual reports, and branding. Also offered are new samples of works by master and contemporary designers and guidance on how to objectively assess and critique designs. This edition also features 275 color photos and illustrations, and a new chapter on putting together a portfolio and conducting a job search. Landa teaches design at Kean University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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