Book Description
* RFID is a groundbreaking technology that will serve as a replacement for UPC codes and has already been adopted by both Wal-Mart and Target, with the U.S. Department of Defense-the largest consumer of goods in the world-expected to follow suit
* Leading business and technology experts offer contributions, business scenarios, and insights on the value of RFID for both companies and the end consumer
* Contains helpful information for individuals in the industry who are struggling to solve the technical, organizational, and strategic problems involved in implementation
* Includes in-depth coverage on how to avoid mistakes and succeed with RFID, as well as a look at the value of RFID for both companies and end consumers
From the Inside Flap
Quantities of time, ink, and energy have been devoted to Radio Frequency Identification (RFID) and its potential effect on business, industry, even the whole of society. In this forward-thinking work, visionary executive Claus Heinrich looks beyond the limitations of a single technology, creating an exciting view of a future framed in the dynamic model he calls Real World Awareness.
Your journey begins with a look at how the business world is replicating the aviation model. You will explore the adaptive business network, the consumer-driven supply network, and other new business paradigms, as well as the technology behind RFID tags, smart cards, and sensors. More than a dozen top business leaders and technology educators have contributed their wisdom and perspective to help prepare you for the challenges facing early implementers of Real World Awareness, including the social, political, and legal issues swirling around RFID technology.
Finally, you will see how RFID will revolutionize business processes to offer value undreamed of—until now.
Additional insight by these business and technology leaders
Pekka Ala-Pietilä, President, Nokia Corporation
Peter Bauer, Executive Vice President, Chief Sales and Marketing Officer, Infineon Technologies AG
Michael Dell, Chairman and Founder, Dell Inc.
Ron Dennis, Team Principal, Team McLaren Mercedes
Charles Fine, Massachusetts Institute of Technology
Patrick P. Gelsinger, Senior Vice President and Chief Technology Officer, Intel Corporation
R. Keith Harrison, Jr., Global Product Supply Officer, The Procter & Gamble Company
Stefan Lauer, Executive Board Member, Deutsche Lufthansa
Jonathan Loretto, Capgemini's Executive Representative at EPCglobal and Global Technology Lead on RFID for Capgemini Group
Zygmunt Mierdorf, Chief Information Officer, METRO Group
Navi Radjou, Vice President, Enterprise Applications Team, Forrester Research
Viola Schmid, Professor, Darmstadt University of Technology
David Simchi-Levi, Professor, Massachusetts Institute of Technology
Ed Toben, Chief Information Officer, Colgate
Ray Valeika, former Senior Vice President for Technical Operations, Delta Air Lines (retired Oct. 1, 2004)
Juergen Weber, Chairman of the Board, Lufthansa
Klaus Zumwinkel, CEO and Chairman of the Board of Management, Deutsche Post World Net
From the Back Cover
"Real World Awareness will become as vital as the Internet to most companies before long, and now is the time to understand it thoroughly. RFID and Beyond explains how a storm of information is coming, one that will transform businesses by providing better information, improved processes, and new frontiers for innovation. This book is an important tool for success in this new world." —Juergen Weber, Chairman of the Board, Lufthansa
"For 30 years, the entire IT industry has struggled to allow executives to run their businesses based on Real Time information. RFID and Beyond: Growing Your Business Through Real World Awareness shows how the last step in this long process is being achieved, and how business will change as a result. This book is a vital guide for those who seek a deep understanding of these developments." —Bruce Richardson, Senior Vice President, Research Strategy at AMR Research
RFID is only the beginning
Perhaps no single technological advancement has generated more simultaneous excitement and apprehension than Radio Frequency Identification (RFID). Now into the controversy comes the forward-thinking and visionary voice of Claus Heinrich, who, with a cadre of business leaders and technology educators, steps through the door that RFID has provided and reveals the potential of Real World Awareness.
About the Author
Claus E. Heinrich has been a member of the Executive Board of SAP AG since 1996. During his 18 years with SAP, he has headed multiple areas, including SAP R/3 development, SAP's Manufacturing Industry solutions, human resources, and labor relations. Widely recognized as a practitioner and an international thought-leader in Supply Chain Management space, Heinrich serves on the boards of several academic institutions as well as that of a consumer packaged goods company.
With a doctorate in Business Administration, Heinrich is also the author of several articles and books including Adapt or Die—Transforming Your Supply Chain into an Adaptive Business Network. He lectures as a Professor of Management Science at the University of Mannheim, Germany.
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