Book Description
Delivers all the know-how would-be online entrepreneurs need to get their business off the ground, from identifying a market need and choosing a Web hosting service to securing transactions and attracting customers The book has been fully revamped with new coverage of setting up Amazon, Yahoo!, and other storefronts; running an eBay business; building profits via affiliate programs and middlemen; improving rankings on Google and other search engines; securing sites with firewalls; monitoring site traffic; and blogging Completely updated throughout, with new profiles of successful online businesses, a revised directory of Internet business resources (now available on the book's companion Web site), and the latest on advertising techniques and legal and tax requirements Contains helpful examples of businesses that survived the dot-com bust and continue to thrive, plus examples of strategies to avoid
Book Info
Discusses how to incorporate the latest innovations in marketing and technology, how to develop a business model, select an online host, understand Web server and software basics, and market your site aggressively. Softcover. CD-ROM included.
From the Back Cover
Begin and build a booming business right at home!
Establish your online presence, make money on eBay, and find the secrets to search engine success
How'd you like your morning commute to be a short walk in your bedroom slippers? The market for online businesses is better than ever, and here's the place to start. Identify your market, choose a Web hosting service, lock down security, promote your business, stay on the right side of the law, run a business on eBay, work wth affiliates and middlemen — and love what you're doing!
Discover how to Draw up a cyberbusiness plan Select and acquire equipment and inventory Accept credit card payment Improve your search engine ranking Set up Amazon, Yahoo!, and other storefronts
About the Author
Greg Holden is the founder of Stylus Media, which creates Web pages for small businesses. An eBay PowerUser, he has authored more than 25 books and numerous magazine articles.
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