Small Business Marketing for Dummies

FROM THE PUBLISHER

Small Business Marketing for Dummies offers big-time marketing know-how for the small business owner who needs quick answers, rapid-fire advice, and step-by-step marketing solutions to put to work right now. Chapters explain marketing terms, marketing plans, and the nitty-gritty how-to's for putting your marketing message into ads and promotions even getting your message onto the Internet -- along with everything you need to brainstorm new possibilities and make marketing decisions.

Coverage includes:

Marketing methods developed by pros A guide to marketing effectively on the Internet Outlines for creating marketing plans and finding customers Strategies for building your business image Advice for using a full range of media Online resources to help your small business grow

FROM THE CRITICS

Riva Lesonsky - Entrepreneur Magazine

Business is war. The book gives entrepreneurs the ammunition they need to survive-and thrive.

WHAT PEOPLE ARE SAYING

Bob Boylan, Executive Presentation Consultant and Author, President/Owner of Successful Presentations Barbara's effervescent, can-do spirit permeates this book, which is like a 4-year degree in marketing packaged by a person who has been there, done that. Her understandable and realistically actionable advice gives you the street smart steps to do the right things. — Bob Boylan

Gene Kincaid, Instructor, Department of Advertising, University of Texas at Austin Barbara Schenck'sSmall Business Marketing For Dummies threads the needle between sky-high strategy and ground-level tactics the space every small business owner experiences daily and sometimes hourly. Most importantly, Barbara isn't afraid to drive stakes in the ground with business ratios, average costs, and response rates that deliver practical value at both levels. The book is organized and concise, allowing headstrong entrepreneurs to cheerfully ignore her "How to Use This Book" advice. For those venturing into e-commerce, Chapter 19 is worth the price of the book. — Gene Kincaid

Robert L. Newhart II, CEO, Oregon Innovation CenterGo ahead, clear your shelf of all other marketing books. From now on you only need one and this is it! The accuracy and detail of this concise volume is remarkable. This book reads like you're getting the real scoop from a trusted friend only this friend is a knowledgeable marketing pro. Give it to your marketing people and ad agency; they could use it as well.  — Robert L. Newhart II