Content Management Bible

FROM THE PUBLISHER

Tame "information beast" with solutions from a leading CM expertDesign and orchestrate a complete content management system for any organizationHarness XML and database technologies to construct the components of your CMS

The know-how you need to tame the "information beast"...

If you're trying to create print and Web publication from the same content, deliver personalized Web content, run a large and complex site, make money in e-commerce, or orchestrate an online community, then content management is the key to your success. In this unique guide, content management guru Bob Boiko explains the theory behind content management — and show you step-by-step how to plan and implement your own content management system. From savvy tips on publication templates and workflow models to detailed guidance on how to select the products that are right for you, it's all you need to streamline content gathering, target content delivery — and boost e-business results.

Inside, you'll find complete coverage content managementFind out how content differs from data and informationUnderstand CM fundamentals: content collection, management, and publicationSee what it takes to mastermind a CM project, from securing a project mandate to choosing hardware and software productsDelve into the design of a CM system, from working with metadata and designing content components to devising content access structuresDiscover how to catalog audience, design publication templates, and account for authors and acquisition sourcesUse XML, Xpath, Xlink, XSLT, and other markup technologies to prepare yourcontentGet hands-on advice for building content collection, management, and publishing systems

Author Biography: With 12 years of experience creating Web, hypertext and multimedia systems and tools, Bob Boiko has worked with some of the world's top technology corporations, having provided solutions to companies such as Microsoft, Motorola, Lexis Nexis, Boeing and Cahners among others. Bob is the author of software user's guides, technical papers, columns, and magazine articles, and is a featured speaker in the U.S. and abroad at conferences such as VBITS, IQPC's Content Management conferences for Web site Content Management and Intranet Content Management, the American Society for Information Science (ASIS) conventions, Microsoft TechEd, and the University of British Colombia Multimedia Communication conference.

SYNOPSIS

This is the complete, end-to-end solution for the complicated task of content management and provides everything readers need to know to build and manage robust content management systems for eBusiness.

Written by a leading content management consultant, this unique guide shows e-businesses and other content-rich organizations how to get a handle on information flow and deliver compelling, targeted content to customers and colleagues.

A companion Web site offers bonus content.

AUTHOR DESCRIPTION

Bob Boiko is founder and president of Metatorial Services Inc. He has 15 years of experience creating Web, hypertext, and multimedia systems and tools for some of the world's top technology corporations (including Microsoft, Motorola, and Boeing). He was responsible for the technical vision supporting Chase Bobko's leading position in content management. He is author of numerous software guides, technical papers, columns, magazine articles, and the book Content Management Bible.

Bob is internationally known for his lectures and workshops. Bob's academic interests include metadata, information architecture, and information system design.

After spending 5 years as a writer, consultant and software developer, Bob formed his own corporation to provide advanced information collection and delivery systems. In 1995, he merged his company with Chase and Associates Inc. to form Chase Bobko Inc. As the company grew, Bob served as President, Head of Sales and Marketing, and Head of Operations. Bob and his two partners grew Chase Bobko from a staff of 6 to a staff of 70. Today, he owns Metatorial Services Inc., a small consultancy, which provides education and services for organizations embarking on content management projects.