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The Unofficial Guide to Starting a Small Business

AUTHOR: Marcia Layton Turner
ISBN: 0764572857

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The Unofficial Guide to Starting a Small Business
- Book Review,
by Marcia Layton Turner


Book Description
The inside scoop . . .for when you want more than the official line

Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business—and watch the profits grow! Vital Information on real-world entrepreneurship that other sources don't reveal. Insider Secrets on how to secure financing and choose a winning location. Money-Saving Techniques, including low-cost ways to market your business. Time-Saving Tips for creating a business plan and handling legal and accounting basics. The Latest Trends, including how to launch a profitable home- or Web-based business. Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.


Download Description
>An updated edition of one of Library Journal’s Best Business Books of 1999 This new edition of The Unofficial Guide to Starting a Small Business offers readers all the information and tools they need to successfully get their business up and running. Authoritative and comprehensive, it covers every step in the start-up process, from market research, to business plans, to marketing programs. It presents the inside scoop on all the vital topics entrepreneurs need to know–tax issues, bookkeeping, business insurance, federal and state regulations, start-up financing, and much more. Now with even more helpful checklists and illustrative examples, the Second Edition of The Unofficial Guide to Starting a Small Business is perfect for entrepreneurs with a dream–but not the MBA. Marcia Layton Turner (Rochester, NY) is a start-up business expert and the founder of Layton & Co., a marketing consulting firm. She has been quoted or profiled in Money magazine, Entrepreneur, USA Weekend, and many other national publications. She is also the author of the Wiley book Kmart’s Ten Deadly Sins (0-471-43593-7).


Book Info
Designed to provide would-be entrepreneurs a foolproof appraisal of what works and what doesn't. Provides all the information you need, with unbiased recommendations that are not influenced by any company, product, or organization. Softcover.


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         Book Review

The Unofficial Guide to Starting a Small Business
- Book Reviews,
by Marcia Layton Turner

The Unofficial Guide to Starting a Small Business

FROM THE PUBLISHER

Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business-and watch the profits grow!

SYNOPSIS

Turner, a marketing consultant, offers advice on starting a business in this guidebook, which has been updated to cover the latest regulations, techniques, and trends. She discusses the start-up process, marketing, and navigating through the processes of paying taxes and getting licenses and insurance. Six appendices provide a glossary of business terms; a list of sample businesses reflecting a range of start-up costs; lists of agencies, websites, and other resources; samples of important documents such a loan application package, W-4, and 1099 forms; a recommended reading list; and a list of cited sources. Annotation ©2004 Book News, Inc., Portland, OR


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