Entrepreneurship for Dummies

Book Description
Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.


Book Info
A guide to realizing dreams of entrepreneurship, with information and advice on everything from putting together a business plan to conducting a marketing campaign. Help with topics like putting together a startup team, choosing the best legal structure, and more. Softcover.


From the Back Cover
Praise for Entrepreneurship For Dummies® "A fantastic way to learn everything you need to know about successfully starting and operating your own business." — Karen E. Klein, Small Business Advice Columnist, Los Angeles Times "If you were born to be an entrepreneur (not everyone is), this book can help you succeed." — Joe Coulombe, Founder, Trader Joe's Company Discover the secrets of a winning business plan Get tips on attracting angel investors The fun and easy way™ to turn your great idea into a money-making startup You've got a terrific idea for a new business. But how do you turn it into reality? This friendly guide can help. Packed with practical information and great advice, it shows you step-by-step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign. Discover how to: Brainstorm a business concept Draft a business plan Put together a startup team Choose the best legal structure Market yourself Manage growth and change Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily™ e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers


About the Author
Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies® and eBusiness Technology Kit For Dummies®.


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How to launch a successful business. With today's free-flowing venture capital and mind-boggling IPOs, it seems like everybody wants to be an entrepreneur. Entrepreneurship For Dummies delivers everything these millionaire-wannabes need to get started in business. She explains how to:
Make sure an idea is feasible and how to get it off the ground
Learn to know the customer and test and protect your product
Create a solid traditional or e-business start-up business plan
Find the best legal structure, business model, organization plan, marketing plan, and financial plan
Adapt a company for growth and for change

About the Author
Kathleen Allen, Ph.D. (Los Angeles, California), a professor of entrepreneurship at the University of Southern California, is the author of Entrepreneurship For Dummies and coauthor of The Complete MBA For Dummies. She has also written articles for magazines and newspapers such as The New York Times, the Los Angeles Times, and Los Angeles Business Journal.


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