Marketing Kit for Dummies

Book Description
This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.


Book Info
Reveals the secrets of effective marketing. Discover how to: create buzz with publicity, research, plan, and budget effectively, set up winning sales promotions, generate sales with action ads, launch effective Web campaigns, and more. Softcover.


From the Back Cover
"The only resource you'll ever need!" Tom Lentz, V.P. Marketing, Broyhill Furniture Industries "As good as an MBA in marketing." Elaine Biech, author, The Business of Consulting Marketing software and ready-to-use templates on CD-ROM Tips on ready-to-go Web marketing techniques In his bestselling Marketing For Dummies®, Alexander Hiam reveals the secrets of effective marketing. Now, in this indispensable book-and-CD kit, he gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web site template. all this on the CD-ROM Author created forms and templates to help get the job done Five-Minute Marketing Plans and Advertising Objective Worksheets Customer Service Audit Templates Web Page Templates and Free Stock Photography Live links to key marketing Web sites PC running Windows 95 or later, or a 68040 Mac running OS 7.55 or later. See the CD Appendix for details and complete system requirements. Plus leading Internet software Discover how to: Create buzz with publicity Research, plan, and budget effectively Set up winning sales promotions Generate sales with action ads Launch effective Web campaigns Get smart! www.dummies.com


About the Author
Alexander Hiam teaches management at the University of Massachusetts at Amherst and runs a training and consulting firm. His books include Marketing For Dummies, Portable MBA in Marketing, and The Vest-Pocket Marketer.


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Discover how to: Create buzz with publicity Research, plan, and budget effectively Set up winning sales and promotions Generate sales with action ads Launch effective Web campaigns
About the Author:
Alexander Hiam teaches management at the University of Massachusetts at Amherst and runs a training and consulting firm. He is also the author of Marketing For Dummies.


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