Fundraising for Dummies

Book Description
Fundraisers, here are the tricks that get the cash! Fundraising For Dummies is the complete, fun-to-read guide to the art and science of raising money for nonprofit endeavors, from Little League to big foundations. Fundraising For Dummies helps you toFind the secrets of writing grants that get the greenConduct effective grassroots campaigns, phone and mail solicitations, events, and moreDiscover tips on starting a nonprofit organization from scratchPut the fun" in fundraisingWatch as your volunteer force turns into your front ranks, and wait to hear those "noes" turn into "yesses" as ...For Dummies turns your marketing techniques into solid gold.


From the Publisher
Fundraisers learn the tricks that get the cash! Scores of proven ways to raise money for nonprofit organizations.


From the Back Cover
"A simple, straightforward, and helpful guide." Ken Gladish, CEO, YMCA of the USA Proven tips on grants, direct mail, special events, and more! Tried and true marketing techniques to catch contributors Loaded with tips to research and write winning grant proposals Find out how to turn volunteers into soldiers for your cause! Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. Discover how to make a "no" a "yes" by using this friendly guide to create your plan, market your mission, organize events, and watch your budget grow! Discover how to: Define your group's focus Create a viable plan Put together a board of directors Find and train volunteers Market via print and online Promote yourself with the media The Dummies Way™ Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily™ e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers


About the Author
John Mutz is chairman of the United Way of Central Indiana and served as president of the Lilly Endowment. Katherine Murray has written several books about fundraising and advises nonprofits.


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Fundraisers, here are the tricks that get the cash! Fundraising For Dummies is the complete, fun-to-read guide to the art and science of raising money for nonprofit endeavors, from Little League to big foundations. Fundraising For Dummies helps you to: Find the secrets of writing grants that get the green Conduct effective grassroots campaigns, phone and mail solicitations, events, and more Discover tips on starting a nonprofit organization from scratch Put the "fun" in fundraising
Watch as your volunteer force turns into your front ranks, and wait to hear those "noes" turn into "yesses" as ￯﾿ﾽFor Dummies turns your marketing techniques into solid gold.


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