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Digital Rights Management: Business and Technology

AUTHOR: Bill Rosenblatt, et al
ISBN: 0764548891

SHORT DESCRIPTION: Written by DRM pioneer William Rosenblatt, this lucid primer outlines the state of DRM today for media executives and IT decision makers, covering business models (such as subscriptions), core technologies (watermarking, encryption,...

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Digital Rights Management: Business and Technology
- Book Review,
by Bill Rosenblatt, et al


Review
“…an excellent job...they take a tough subject and make it entertaining…a ‘must have’ for anyone interested in securing their assets…” (Internet Strategist, November 2003)


Review
“…an excellent job...they take a tough subject and make it entertaining…a ‘must have’ for anyone interested in securing their assets…” (Internet Strategist, November 2003)


Book Description
Digital rights management (DRM) is a set of business models and technologies that allows media companies to protect their intellectual property -- and profit in the online world. Cowritten by DRM pioneer William Rosenblatt, this lucid primer outlines the state of DRM today for media executives and IT decision-makers, covering business models (such as subscriptions), core technologies (watermarking, encryption, authentication), standards (such as XrML), vendors, and more.


Book Info
Rosenblatt outlines the state of DRM today for media executives and IT decision-makers, covering business models, core technologies standards, vendors, and more. Softcover.


From the Back Cover
"This book paints a complete picture of the overall DRM landscape in terms that novices can understand, without sacrificing the under-the-hood details that techies demand." —Mark Walter, Senior Analyst, The Seybold Report

Protect Your Intellectual Property — and Profit from Digital Media
Digital rights management, or DRM, is a set of business models and technologies that enables you to protect — and profit from — your text, image, music, or video content in today's digital world. In this unique guide, three digital media experts show you step-by-step how to find the right DRM solution for your organization, whether you're an IT decision-maker or an executive on the content side. After explaining DRM antecedents, paradigms, and legal foundations, the authors walk you through today's DRM technologies and standards — and offer sound, practical advice on how to match your needs with the right DRM products, services, and vendors.

Your Road Map for Today's DRM TechnologiesGet the scoop on subscription, pay-per-view, superdistribution, metering, and other DRM business models Understand what the Digital Millennium Copyright Act and other legal guidelines mean for DRM Delve into watermarking, encryption, authentication, clearinghouses, and other DRM building blocks Get up to speed on XrML, DOI, ICE, and other emerging standards Zero in on key proprietary technologies, from InterTrust RightsSystem to Verance watermarking to products from Adobe, Microsoft, and many others Match your needs with the right DRM solutions — from custom-built systems to the best vendors and industry-specific products.


About the Author
Bill Rosenblatt, a recognized authority on digital media technologies, is president of GiantSteps Media Technology Strategies, a consulting firm focusing on technology strategy for content providers and market strategy for digital media technology vendors. He is one of the architects of the Digital Object Identifier (DOI), an emerging standard for online content identification. He is the author of several technical books and a frequent speaker at conferences.

Bill Trippe is president and founder of New Millennium Publishing, a consulting firm specializing in electronic publishing, content management, and SGML/XML technologies. He writes for The Gilbane Report and EContent Magazine, among other journals.

Stephen Mooney is the founder of Mooney & Associates, a consulting firm whose clients include the International DOI Foundation. He chairs the software & Information Industry Association (SIIA) Special Interest Group for Digital Rights Management.


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         Book Review

Digital Rights Management: Business and Technology
- Book Reviews,
by Bill Rosenblatt, et al

Digital Rights Management: Business and Technology

FROM THE PUBLISHER

Digital rights management, or DRM, is a set of business models and technologies that enables you to protect - and profit from - your text, image, music, or video content in today's digital world. In this unique guide, three digital media experts show you step-by-step how to find the right DRM solution for your organization, whether you're an IT decision-maker or an executive on the content side. After explaining DRM antecedents, paradigms, and legal foundations, the authors walk you through today's DRM technologies and standards - and offer sound, practical advice on how to match your needs with the right DRM products, services and vendors.

Author Biography: Bill Rosenblatt is president of GiantSteps/Media Technology Strategies, a consulting firm (www.giantstepsmts.com) whose clients include content providers, digital media technology companies, and investment firms. Bill bridges the gaps between business and technology in the digital media world. He brings content providers expertise in areas such as content management, rights management, streaming media, and cross-media publishing, and he provides technology vendors with market strategy, business development, and product management services.

Before founding GiantSteps, Bill was chief technology officer of Fathom, an online content and education company backed by Columbia University and other scholarly institutions. He has been a technology and new media executive at McGraw-Hill and Times Mirror Company, and he served as manager of strategic marketing for media and publishing at Sun Microsystems. He was also one of the architects of the Digital Object Identifier (DOI), a digital rights management related standard.

Bill is a frequent speaker and writer on media technology topics. He is the author of several technical books and has written articles for EContent magazine, Salon, CNN Interactive, Journal of Electronic Publishing, and other periodicals. He is president of Princeton Broadcasting Service, Inc., a member of the Software & Information Industry Association (SIIA) Digital Rights Management Working Group, and a member of the advisory boards of Seybold Seminars and several startup companies.

Bill holds degrees from Princeton University and the University of Massachusetts. He lives in New York City.

Bill Trippe is president of New Millennium Publishing (www.nmpub.com), a Boston-based consulting practice formed in 1997. Bill has more than twenty years of technical and management experience in electronic publishing, content management, and SGML/XML and related technologies. He brings a unique blend of strategic and hands-on knowledge of the products and trends that are shaping the publishing and content technology marketplace. In addition to his role at New Millennium, Bill is associate editor of The Gilbane Report, the XML columnist for Transform, and a regular contributor to the magazine EContent.

Stephen Mooney is founder of Stephen Mooney & Associates, a consulting company advising technology providers, rightsholders, aggregators, and others on new approaches to intellectual property licensing. Steve has more than fifteen years of consulting, negotiating, sales and licensing experience in the publishing and information industries. He concluded numerous license agreements with Fortune 500 corporations while with Copyright Clearance Center, and was vice president of business development at Yankee Rights Management. He chairs several standards committees, including DOI-EB (Digital Object Identifier for E-Books), the Identifier Working Group of the Open E-Book Forum (OEBF), and the SIIA DRM Working Group. He is a regular speaker at conferences on rights management issues. Steve is admitted to the bar in New York and Massachusetts.


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