Search for books and compare prices on all major online booksellers with one click!

Home

About Us

Suggest Bookstore

Recommend Us

Title/Keywords

ISBN

Marketing

AUTHOR: Richard L. Sandhusen
ISBN: 0764112775
SHORT DESCRIPTION: Thoroughly revised and expanded, this book covers the modern marketing curriculum as it is presented in leading business schools. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international...

Compare Price

	HOME--->> Business & Investing --->>International Business --->>Global Marketing

	Global Marketing

Editorial Review

Marketing
- Book Review, by Richard L. Sandhusen

Book Description
Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.

Buy from Amazon Compare Prices

Book Review

Marketing
- Book Reviews, by Richard L. Sandhusen

Marketing

FROM THE PUBLISHER

Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.

Buy from Barnes & Noble Compare Prices