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Survey Research Methods

AUTHOR: Floyd J. Fowler
ISBN: 0761921915
SHORT DESCRIPTION: Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the...

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Editorial Review

Survey Research Methods
- Book Review, by Floyd J. Fowler

Review
"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language….Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"

Review
"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language….Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience"

Book Description
"It provides a concise overview of the entire survey research process and does so using clear and easy to understand language…Survey Research Methods is a well-packaged and valuable resource for researchers. It is well written and has many desirable features, particularly with respect to the intended audience" - Organizational Research Methods Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of: Improved techniques for evaluating survey questions The latest options available to researchers in using the computer and the internet for surveys Recent methodological findings to enhance survey research With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey—and how much confidence to place in the reported results based on this relationship.

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Book Review

Survey Research Methods
- Book Reviews, by Floyd J. Fowler

Survey Research Methods

FROM THE PUBLISHER

Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of:
Improved techniques for evaluating survey questions
The latest options available to researchers in using the computer and the internet for surveys
Recent methodological findings to enhance survey research

With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey—and how much confidence to place in the reported results based on this relationship.

SYNOPSIS

A summary of current knowledge about sources of error in surveys for those who are not primarily statisticians or methodologists. Reader familiarity with social science research methods is helpful, but no special background is required to understand the text. The latest edition incorporates methodological material published in the past eight years as well as new options available to researchers as a result of the Internet and other technology advances. The author is associated with the Center for Survey Research, U. of Massachusetts- Boston.