Adventure Tourism: The New Frontier

Review
"'Adventure Tourism: The new frontier' is an essential introduction to the adventure tourism sector for both tertiary students of tourism and professionals working in the tourism industry, as it offers a unique analysis of this fast expanding niche sector....The book will prove accessible to its non-academic audience, while providng a useful reference and first port of call for those researching in this sector and a textbook for tourism academics teaching undergraduate or postgraduate courses in this area."
-Tim Bentley, Department of International Business Massey, Aukland, New Zealand


Book Description
Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages.

Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises.

There is also a companion website with additional cases, which can be found at www.bh/com/companions/0750651865.

* International case studies, including wilderness tourism in Siberia, rock-climbing based tourism in Spain and mountain tourism in Greece
* Unique treatment of the subject
* A respected team of authors


From the Publisher
Looking at the past, present and future of adventure tourism, this text examines the product and its variances, the adventure tourist and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, for example:* Gorilla watching holidays* Trekking on Mount Everest* Diving holidays* Outward Bound and the Adventure Island, Singapore.Well-reasoned and succinct analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises.


From the Back Cover
The area of adventure tourism has increased rapidly over the past decade to become one of the leading areas of income and interest in today's tourism industry.

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product and its variances, the adventure tourist, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, for example:

* Rock climbing in Spain
* Back-packing across Asia
* Winter sports (snowboarding, heli-skiing and dog-sledding) in New England
* Kayaking, rafting and mountain biking in South Africa
* Space tourism from the USA

Well-reasoned and succinct analysis of the development and nature of adventure tourism accompanies these studies, ensuring that Adventure Tourism: the new frontier is useful for both undergraduate and postgraduate students of tourism, and for professionals involved in managing adventure tourism enterprises.

There is also a companion website with additional cases, which can be found at www.bh/com/companions/0750651865.

John Swarbrooke is Principal Lecturer in Tourism Management at the Centre for Tourism, Sheffield Hallam University, UK.
Colin Beard is Senior Lecturer in Outdoor Management Education, Sheffield Hallam University, UK.
Suzanne Leckie is Senior Lecturer in Countryside Recreation Management, Sheffield Hallam University, UK.
Gill Pomfret is Senior Lecturer in Tourism Management, Sheffield Hallam University, UK.


About the Author
Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University Colin Beard, Senior Lecturer, Outdoor Management Education, Sheffield Hallam University Suzanne Leckie, Senior Lecturer, Countryside Recreation Management, Sheffield Hallam University Gill Pomfret, Senior Lecturer, Tourism Management, Sheffield Hallam University


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Well-reasoned and succinct analysis of the development and nature of adventure tourism accompanies these studies, ensuring that Adventure Tourism: the new frontier is ideal for both undergraduate and postgraduate students of tourism, and for professionals involved in managing adventure tourism enterprises.


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