Clicks, Bricks and Brands
- Book Review,
by Martin Lindstrom
Book Description
The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited customer support? With an intriguing mix of theory, case study, practical advice and hot updates weekly on the Clicks, Bricks and Brands website, retailers and dot.com companies a clear picture of how to make successful clicks and bricks marriages. The exclusive case studies show how leading e-tailers like drugstore.com and Yahoo! initiated marriages with off-line retailers and weathered the conversion to clicks-and-mortar business. Conversely, candid exposes contributed by Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks-and-mortar partnerships.
From the Publisher
Martin Lindstrom is recognized as one of the world’s primary clicks & mortar branding gurus. Having started his first Internet business when he was 12 years old, by the age of 27 he had co-founded both Europe’s (BBDO Interactive, now Framfab) and Australia/Asia’s (ZIVO) largest web-development agencies. Now 31, with a global reputation as a foremost commentator on branding and Internet issues, his popular weekly columns reach a global audience of more than 4 million people in 20 countries. He has consulted for numerous top companies including LEGO, Mars, Pepsi, American Express and VISA.
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