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Carolyn 101: Business Lessons from The Apprentice's Straight Shooter

AUTHOR: Carolyn Kepcher
ISBN: 0743270223

SHORT DESCRIPTION: In her first book, one of Donald Trump's trusted advisors, and his co-star on the hit NBC reality television show "The Apprentice" pens this mentoring book for young professional women. Here, Kepcher reveals the secrets to her own success and...

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         Editorial Review

Carolyn 101: Business Lessons from The Apprentice's Straight Shooter
- Book Review,
by Carolyn Kepcher


Amazon.com
Smart, direct, precise. These are adjectives viewers of NBC's hit reality show, The Apprentice might use to describe Donald Trump's left-hand woman, Carolyn Kepcher. Kepcher is a tough judge who can make or break hopeful contestants vying to get hired by Trump. In Carolyn 101, readers find a respected business executive and familial leading lady. Kepcher's personal stories draw an entertaining and inspiring picture of a scrappy, former waitress and restaurant manager, with a no-holds-barred approach to getting hired and succeeding in a mostly male-dominated environment in New Jersey--and, eventually, in The Trump Organization.

In Carolyn 101, Kepcher describes how she successfully synthesized her learned-on-the-job business acumen and motherhood duties to become a respected leader in the Trump empire. Plus, readers will love the snippets Kepcher shows of her famous boss, including his empathy to her personal life and foresight in choosing Kepcher for a management role at the age of 25: "I was twenty-five, a woman, and had never run a golf club in my life. But since Donald Trump trusted that I could handle it, I trusted myself to handle it."

It's clear from Carolyn 101 that Kepcher is a renaissance woman through and through. She balances the demands of the show, her job, and home-life, making her success that much more impressive. Those joining the workforce or already in the trenches will appreciate the firm advice she offers through personal stories and short blurbs dotting the pages, like this gem: "When someone hands you an opportunity, don't be afraid to take it." Case in point: Carolyn Kepcher, EVP and COO, The Trump Organization. --E. Brooke Gilbert


From Publishers Weekly
People familiar with Kepcher's stern demeanor and grim expressions on Trump's reality TV show will be pleasantly surprised by her sense of humor and her solid career advice. There are plenty of "the Donald" stories, but Kepcher's focuses on practical workplace strategies, from behaving and dressing appropriately in everyday situations to managing difficult bosses, handling office romances, firing employees and more. Kepcher serves up information confidently and unpretentiously, drawing on her own experiences, such as her travails with a nightmare boss when she first joined Trump's empire. These anecdotes yield aphorisms ("If your boss is a bully, you're probably stronger than he is"), which in turn add up to the curriculum–like title. Although some of Kepcher's comments about women using their appearances to get ahead may rankle, her suggestions on interview and résumé protocol, and on asking for a raise, ring true. Following Bill Rancic's You're Hired, this second book to emerge from The Apprentice this season manages to do what it needs to do. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


Book Description
Known to the millions of viewers of the hit reality television show The Apprentice, Carolyn Kepcher attracted enormous media attention for her cool demeanor and her no-holds-barred assessments of the show's candidates in the boardroom each week. In particular, she was not shy about speaking out about her disappointment with the professional conduct of the female candidates, whom she felt too often resorted to using their sex appeal to move ahead and gain the favor of Donald Trump. But if anyone knows what to do to impress Donald Trump, it's Carolyn, his longtime employee and trusted adviser. In Carolyn 101, she reveals the secrets of her own success and provides readers with guidance for their professional lives. By looking at the types of people most often encountered in the workplace, she illustrates her advice with examples from her career -- largely within The Trump Organization -- showing readers how to: • ace an interview • ask for a raise or promotion • maintain a healthy balance between work and home life • deal with a difficult boss • spot and seize potential business opportunities • dress for success • be a strong team member or team leader Inspirational to both recent college graduates entering the workforce for the first time as well as seasoned employees looking to distinguish themselves, Carolyn 101 will show ambitious professionals what they need to do to get ahead and take their careers even further than they had imagined.


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         Book Review

Carolyn 101: Business Lessons from The Apprentice's Straight Shooter
- Book Reviews,
by Carolyn Kepcher

Carolyn 101: Business Lessons from The Apprentice's Straight Shooter

FROM OUR EDITORS

As nearly everybody on Planet Earth knows, Carolyn Kepcher wasn't a contestant on The Apprentice; she was Donald Trump's "right-hand woman." Trump picked her for the show because he considers her a "killer" businesswoman and role model for women, as well as one of his most trusted advisers. In Carolyn 101, she proves her credentials with fireproof advice on topics such as how to succeed in business and how to survive an impossible boss.

FROM THE PUBLISHER

Known to the millions of viewers of the hit reality television show The Apprentice, Carolyn Kepcher attracted enormous media attention for her cool demeanor and her noholds-barred assessments of the show's candidates in the boardroom each week. In particular, she was not shy about speaking out about her disappointment with the professional conduct of the female candidates, whom she felt too often resorted to using their sex appeal to move ahead and gain the favor of Donald Trump. But if anyone knows what to do to impress Donald Trump, it's Carolyn, his longtime employee and trusted adviser. In Carolyn 101, she reveals the secrets of her own success and provides readers with guidance for their professional lives. By looking at the types of people most often encountered in the workplace, she illustrates her advice with examples from her career-largely within The Trump Organization-showing readers how to: ace an interview, ask for a raise or promotion; maintain a healthy balance between work; and home life; deal with a difficult boss; spot and seize potential business opportunities; dress for success; be a strong team member or team leader. Inspirational to both recent college graduates entering the workforce for the first time as well as seasoned employees looking to distinguish themselves, Carolyn 101 will show ambitious professionals what they need to do to get ahead and take their careers even further than they had imagined.

FROM THE CRITICS

Publishers Weekly

People familiar with Kepcher's stern demeanor and grim expressions on Trump's reality TV show will be pleasantly surprised by her sense of humor and her solid career advice. There are plenty of "the Donald" stories, but Kepcher's focuses on practical workplace strategies, from behaving and dressing appropriately in everyday situations to managing difficult bosses, handling office romances, firing employees and more. Kepcher serves up information confidently and unpretentiously, drawing on her own experiences, such as her travails with a nightmare boss when she first joined Trump's empire. These anecdotes yield aphorisms ("If your boss is a bully, you're probably stronger than he is"), which in turn add up to the curriculum-like title. Although some of Kepcher's comments about women using their appearances to get ahead may rankle, her suggestions on interview and r sum protocol, and on asking for a raise, ring true. Following Bill Rancic's You're Hired (Forecasts, Sept. 27), this second book to emerge from The Apprentice this season manages to do what it needs to do. Agent, Esther Newberg of ICM. (Oct.) Copyright 2004 Reed Business Information.


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