Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen

Book Description
Eight years ago, Dr. Thomas J. Stanley swept aside the mythical magic curtain of wealth to reveal The Millionaire Next Door. America found out just who and how common the truly wealthy were in this country¨and we learned the characteristics and habits that made them so. Now the author of the follow-up The Millionaire Mind focuses on one of the least understood but increasingly rich demographics: Millionaire Women Next Door.¨Why write another book that profiles millionaires?¨ Stanley asks. ¨The vast majority of the millionaire respondents (92 percent) in The Millionaire Next Door were men. . . . I felt that it was indeed time for successful businesswomen of the self-made variety to be heard.¨ And heard they are in this book that is destined to become every bit as informative, quoted, and inspirational as the author¨s earlier works. Readers everywhere will be fascinated by Stanley¨s thoroughly researched findings and conclusions. More than a simple extension of his studies of male millionaires, Millionaire Women Next Door presents groundbreaking concepts involving the nature, lifestyle, and business choices of successful American women that reach far beyond the scope of the author¨s previous studies. The book examines the choice of businesses elected by self-employed women, ranking over 150 categories in terms of their profitability and probability of success. It also describes the women¨s background, highlighting the fact that most millionaire women were raised in nurturing family environments that were literally training grounds for success, instilling the values that make this group one of the most generous in American society as demonstrated by its level of giving to charities, family, and friends. While many characteristics such as frugality and simplicity of lifestyle are similar to those of their male counterparts, Stanley demonstrates that most millionaire women work harder and do better¨at school, in business, and in investment practices. Millionaire Women is sure to be one of the most read, reviewed, and discussed books to come out this year. Make your own wise investment for a wealth of solid sales.


About the Author
Dr. Thomas J. Stanley began studying the affluent in 1973. His coauthored New York Times best-seller, The Millionaire Next Door, was released in 1996, and has sold over 2,500,000 copies worldwide. Thomas followed his first book with Marketing to the Affluent, ranked among the ten outstanding business books by the editors of Best of Business Quarterly. His second New York Times best-seller, The Millionaire Mind, explored America¨s financial elite and how they became so when it came out in 1999. The author, who lives in Atlanta, holds a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University.


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Debunking stereotypes about self-made female millionaires and pointing out how they differ from their male counterparts, the author of the best-selling The Millionaire Next Door (1996) profiles successful women business owners. Stanley, formerly a marketing professor at Georgia State University, analyzes factors that characterize the individuals he interviewed. He appends a content analysis of the themes of some 300 essays by these women and statistics on small businesses. Annotation ©2004 Book News, Inc., Portland, OR


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