Managing Enterprise Content: A Unified Content Strategy FROM OUR EDITORS
The Barnes & Noble Review
ﾽContentﾽ is the lifeblood of business. Todayﾽs companies generate staggeringly large amounts of content -- and not just on the Web and intranets. Managing Enterprise Content is about getting your arms around all that content, reusing it more effectively, driving out cost -- and driving more business value from every word your people write.
Finally, here's a discussion of content management that doesnﾽt require years of SGML experience writing zillion-page manuals for Boeing! This book has been carefully crafted for multiple audiences: content managers seeking to define and implement unified content strategies, information architects working in any media, authors looking for practical advice on more effective writing and collaboration, and decision makers hoping to realistically assess the ROI of content management.
Youﾽll learn how to plan (and compare your options for) content reuse -- and when reuse simply isnﾽt practical. And youﾽll discover how to perform an enterprise-wide content audit, identify the ﾽpain pointsﾽ you need to address first, and break down the ﾽsilosﾽ of separate content development that may be your biggest obstacle.
Ann Rockley and her colleagues cover information modeling, workflow, XML, tools, delivery systems -- and especially the difficult cultural and technical transition to unified content management. Thereﾽs plenty of experience behind these recommendations. Whether youﾽre a global enterprise trying to regain control over content, or a smaller company trying to squeeze more value out of every data sheet, this book is indispensable. Bill Camarda
Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.
FROM THE PUBLISHER
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.
Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.
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