Export Issues for Entrepreneurs

Book Description
Young entrepreneurs preparing to compete in a global business marketplace are given practical advice in this comprehensive text. Fundamental techniques and strategies exporters need to succeed are explained and combined with a blend of theoretical and real-world examples. In one exercise, aspiring entrepreneurs are encouraged to "adopt" a real company interested in improving its exporting business and are provided with the tools and tips for determining that company's chances for success. The basic elements of the exporting process, the art of export pricing, and country and currency codes are also discussed.


About the Author
Andre Gouws is manager of policy and information at the city of Tshwane Metropolitan Municipality and a professor of international economics at the University of Pretoria in South Africa. In the 1990s he helped the United Nations establish trade points in South Africa.



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Young entrepreneurs preparing to compete in a global business marketplace are given practical advice in this comprehensive text. Fundamental techniques and strategies exporters need to succeed are explained and combined with a blend of theoretical and real-world examples. In one exercise, aspiring entrepreneurs are encouraged to "adopt" a real company interested in improving its exporting business and are provided with the tools and tips for determining that company's chances for success. The basic elements of the exporting process, the art of export pricing, and country and currency codes are also discussed.


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